SEO Expert Needed for LGBTQ+ site

Job ID: 40036352

Budget: $200 – $600 USD

About Us

We are an LGBTQ+ digital health network connecting patients with affirming telehealth providers. We are looking for an SEO expert to help grow our organic traffic and improve search visibility across LGBTQ+ healthcare topics (HRT, PrEP, mental health, etc.) and B2B provider acquisition.



What We Need

We’re seeking a freelancer who can build and execute a clear SEO strategy for a 2-month pilot, including:



Key Responsibilities

Conduct full SEO audit and implement technical improvements

Build keyword strategy + content plan for both patient and provider audiences

Optimize landing pages, metadata, internal linking, and on-page SEO

Set up/optimize GSC, GA4, Tag Manager

Provide SEO briefs for long-form guides and blog content

Develop a backlink strategy (LGBTQ+ publications, healthcare sites)

Track rankings, traffic, and provide monthly reports

Ideal Experience

3+ years SEO experience (healthcare or telehealth preferred)

Strong skills in keyword research, technical SEO, and content optimization

Familiar with E-E-A-T, medical content standards, and competitive SERPs

Tools: Ahrefs/SEMrush, GSC, GA4

Experience with Squarespace,webflow is a plus

Bonus: background in LGBTQ+ health or digital health growth



Deliverables (First 30–60 Days)

Complete SEO audit

Keyword map + content roadmap

Optimization of homepage + 2–3 core landing pages

3–5 SEO briefs for high-value articles

Backlink outreach starter list

Ranking & performance dashboard



Please share your portfolio or relevant use case