SEO Boost for Acquired Startup

I have just taken over a growing startup and the first order of business is to strengthen our presence on Google. My sole objective right now is to move our core pages higher in the SERPs, so every action you propose must directly serve that goal.

Scope of work
• On-page SEO – Audit and rewrite titles, meta descriptions, headers and body copy so they align with fresh keyword research. Content has to read naturally while sending clear relevance signals to Google’s ranking systems and their newer AI-driven insights.
• Off-page SEO – Design a white-hat backlink strategy that earns authoritative links and steadily builds domain authority without risking penalties. Outreach emails, guest-post pitches, digital PR angles—show me what will work fastest and safest.
• Reporting – I expect concise weekly updates that pair Google Analytics and Search Console data with your own observations on ranking movement.

Acceptance criteria
1. Priority keywords break into Google’s page one (top-10) within the agreed timeframe.
2. Backlink profile shows measurable growth in referring domains from reputable sources.
3. All changes are fully documented so the in-house team can maintain momentum after delivery.

You’ll have direct access to the site CMS, Search Console, Analytics and any other data you need. I value proactive communication and ROI-focused thinking—prove that your strategy moves the ranking needle and this collaboration can evolve into a long-term retainer.