Performance Marketing & Analytics Setup: Twitter, LinkedIn Ads + Appsflyer & GA4 Integration

We’re looking for an experienced digital marketer or agency to set up and optimize our performance marketing and tracking infrastructure. Our super app operates in the travel, fashion, and electronics space with a current focus on outstation cab bookings and homestays.

Scope of Work:

1. Twitter Ads Setup & Optimization
- Create and manage app install campaigns
- Keyword & interest targeting for Indian audience
- Write ad copy, select formats, and monitor performance

2. Appsflyer Integration & Attribution Setup
- Set up tracking for installs and in-app events across Meta Ads, Google Ads, and Twitter Ads
- Ensure attribution is working correctly with link IDs, referrer, and deep linking

3. LinkedIn Ads Setup
- Run lead generation or awareness campaigns for B2B offerings
- Target relevant professional segments and optimize for conversions

4. GA4 Setup & Custom Events
- Properly configure GA4 for the mobile app and website
- Create custom events to track key user actions
- Set up reporting dashboards for marketing insights

Deliverables:

- Working ad campaigns across all platforms
- Verified Appsflyer attribution with proper source-channel breakdown
- Configured GA4 with event tagging and reporting
- A short handover document with all the instructions

Preferred Experience:
- Proven expertise in performance marketing across Twitter, LinkedIn, Meta & Google
- Deep understanding of mobile attribution and Appsflyer
- Experience in configuring GA4 for apps and websites

Start Date: Immediate
Budget: Please include your bid and timeframe