On-Page SEO for Lead Growth
Budget: $750 – $1,500 USD
I want to turn my website into a consistent lead-generation engine through focused on-page SEO. My priority is tangible sales growth rather than vanity metrics, so every recommendation must clearly contribute to higher conversions.
Scope of work
• Begin with a full on-page audit: crawl the site, flag technical hindrances, and highlight quick wins that can move the needle fastest.
• Build a keyword map of roughly 30 high-intent terms, assigning each to the most relevant page and explaining the search intent behind every choice.
• Rewrite or create meta titles, descriptions, H1–H3 tags, and image alt text for every mapped page, delivered in a spreadsheet ready for direct CMS upload.
• Provide content-enhancement guidelines—ideal word counts, missing semantic terms, and opportunities to tighten copy for stronger calls-to-action.
• Design an internal-linking structure that funnels visitors toward lead forms or checkout steps.
• Supply a before/after benchmark sheet (Google Analytics & Search Console data) so I can track the uplift in leads and sales.
Preferred tools
Google Analytics, Google Search Console, SEMrush or Ahrefs, and Screaming Frog—feel free to recommend alternates if they achieve the same depth of insight.
Acceptance criteria
All documentation should be shared via Google Sheets/Docs, keyword research must be evidence-based, and your proposed changes should be measurable within my analytics stack within the first reporting cycle.
I’m ready to move quickly once I see a clear, actionable roadmap.
Scope of work
• Begin with a full on-page audit: crawl the site, flag technical hindrances, and highlight quick wins that can move the needle fastest.
• Build a keyword map of roughly 30 high-intent terms, assigning each to the most relevant page and explaining the search intent behind every choice.
• Rewrite or create meta titles, descriptions, H1–H3 tags, and image alt text for every mapped page, delivered in a spreadsheet ready for direct CMS upload.
• Provide content-enhancement guidelines—ideal word counts, missing semantic terms, and opportunities to tighten copy for stronger calls-to-action.
• Design an internal-linking structure that funnels visitors toward lead forms or checkout steps.
• Supply a before/after benchmark sheet (Google Analytics & Search Console data) so I can track the uplift in leads and sales.
Preferred tools
Google Analytics, Google Search Console, SEMrush or Ahrefs, and Screaming Frog—feel free to recommend alternates if they achieve the same depth of insight.
Acceptance criteria
All documentation should be shared via Google Sheets/Docs, keyword research must be evidence-based, and your proposed changes should be measurable within my analytics stack within the first reporting cycle.
I’m ready to move quickly once I see a clear, actionable roadmap.