PPC Specialist
Budget: $15 – $25 USD
Full Job Description About GoForClose GoForClose empowers real estate investors to focus on sales and closing deals by providing a specialized team and marketing platform at an affordable rate.
Work for GoForClose is remote and flexible. Our global team spans the United States, Central America, Europe, the Philippines, Egypt, and India, but anyone anywhere is welcome to join and contribute their best work.
At GoForClose, everyone is essential to the team.
Core Values
Motivated by data and strategy Analytical, methodical finisher with a focus on accuracy and systems Enjoy problem-solving and identifying clear direction for long-term projects, not just day-to-day tasks. Your determination and focus make you a strong team player The Role:
Manage daily operations within Paid Search, Social, YouTube & other 3rd party media platforms. Building and holding to best practices across each. Design and develop paid media strategies based on customer vertical, budget, and best practices. Drive campaign development, bid strategies, optimization and channel management Develop & test A/B scenarios on a weekly cadence analyzing results and optimizing to them. Research and identify new customer segments for targeted search campaigns Utilize 3rd party tools and analysis to build competitor landscape to drive paid strategies Manage, organize, and present KPI reporting across Google and Bing, working closely with reps from each when necessary. Build customer audience lists (1st person to similar/lookalike audiences). Set up remarketing triggers aligning with UX, email, B2B and other channels to retain and build lifetime value of customers. Work with creative and UX teams to align landing pages, ad formats and offers across campaigns. Own performance of paid media campaigns, reporting weekly and discussing with business. Allocate budgets and adjust regularly against forecast and actuals for paid media across channels Direct, inform, influence and execute strategies driven by business strategies and goal acquisition costs. Work to setup and manage (with dev ops and creative) on campaign automation across multiple platforms. Requirements:
Strong understanding of performance KPIs with ability to pull their own data at any time to report out on performance. Experience in cross-channel performance marketing planning & activation. Deep knowledge of digital performance media channels (SEM, Social, Video & Programmatic Display) platforms, tactics and data strategy. Ability to utilize data and customer insights, analytics to make decisions, recommendations and hypothesis about customer behaviors Fluent in web analytics (Adobe/Google), media platforms (Google Ads, Bing, Youtube, etc.) & reporting software (Tableau, Google Data Studio, etc.) Understanding of campaign automation connecting API’s and Scripts for smoother marketing approaches Education/Experience:
Bachelor's (Preferred) Facebook Advertising: 3 years (Preferred) Marketing: 3 years (Preferred) Paid Media Searches: 3 years (Preferred) Web Analytics: 3 years (Preferred) Connecting API’s and Scripts for smoother marketing approaches: 1 year (Preferred) Job Type: Full-time
Pay: $30,000.00 - $60,000.00 per year
Benefits:
Flexible schedule Flexible spending account Paid time off Professional development assistance Referral program Schedule:
8 hour shift Monday to Friday Education:
Bachelor's (Preferred) Experience:
Google Analytics: 5 years (Preferred) Connecting API’s and Scripts for smoother marketing approach: 1 year (Preferred) Web analytics: 3 years (Preferred) Work Location: Remote
Work for GoForClose is remote and flexible. Our global team spans the United States, Central America, Europe, the Philippines, Egypt, and India, but anyone anywhere is welcome to join and contribute their best work.
At GoForClose, everyone is essential to the team.
Core Values
Motivated by data and strategy Analytical, methodical finisher with a focus on accuracy and systems Enjoy problem-solving and identifying clear direction for long-term projects, not just day-to-day tasks. Your determination and focus make you a strong team player The Role:
Manage daily operations within Paid Search, Social, YouTube & other 3rd party media platforms. Building and holding to best practices across each. Design and develop paid media strategies based on customer vertical, budget, and best practices. Drive campaign development, bid strategies, optimization and channel management Develop & test A/B scenarios on a weekly cadence analyzing results and optimizing to them. Research and identify new customer segments for targeted search campaigns Utilize 3rd party tools and analysis to build competitor landscape to drive paid strategies Manage, organize, and present KPI reporting across Google and Bing, working closely with reps from each when necessary. Build customer audience lists (1st person to similar/lookalike audiences). Set up remarketing triggers aligning with UX, email, B2B and other channels to retain and build lifetime value of customers. Work with creative and UX teams to align landing pages, ad formats and offers across campaigns. Own performance of paid media campaigns, reporting weekly and discussing with business. Allocate budgets and adjust regularly against forecast and actuals for paid media across channels Direct, inform, influence and execute strategies driven by business strategies and goal acquisition costs. Work to setup and manage (with dev ops and creative) on campaign automation across multiple platforms. Requirements:
Strong understanding of performance KPIs with ability to pull their own data at any time to report out on performance. Experience in cross-channel performance marketing planning & activation. Deep knowledge of digital performance media channels (SEM, Social, Video & Programmatic Display) platforms, tactics and data strategy. Ability to utilize data and customer insights, analytics to make decisions, recommendations and hypothesis about customer behaviors Fluent in web analytics (Adobe/Google), media platforms (Google Ads, Bing, Youtube, etc.) & reporting software (Tableau, Google Data Studio, etc.) Understanding of campaign automation connecting API’s and Scripts for smoother marketing approaches Education/Experience:
Bachelor's (Preferred) Facebook Advertising: 3 years (Preferred) Marketing: 3 years (Preferred) Paid Media Searches: 3 years (Preferred) Web Analytics: 3 years (Preferred) Connecting API’s and Scripts for smoother marketing approaches: 1 year (Preferred) Job Type: Full-time
Pay: $30,000.00 - $60,000.00 per year
Benefits:
Flexible schedule Flexible spending account Paid time off Professional development assistance Referral program Schedule:
8 hour shift Monday to Friday Education:
Bachelor's (Preferred) Experience:
Google Analytics: 5 years (Preferred) Connecting API’s and Scripts for smoother marketing approach: 1 year (Preferred) Web analytics: 3 years (Preferred) Work Location: Remote