Optimizing WordPress Website Performance for Healthcare

WordPress Website Speed Optimization, UI/UX Improvements & GTM Analytics
We are looking for an experienced WordPress developer with strong performance optimization skills to improve the speed, user experience, and analytics tracking of our healthcare website.

The objective is to create a faster, cleaner, and higher-converting website that supports both SEO and Google Ads performance.

Scope of Work

Performance & Speed Optimization

- Plugin consolidation and bloat reduction
- Database cleanup and optimization
- Image optimization and WebP conversion
- Core Web Vitals improvements
- Caching implementation and configuration
- Mobile speed optimization
- Removal of unnecessary scripts and CSS
- Optimization of loading times and performance scores

UI/UX Improvements

- Improve homepage layout and user journey
- Improve mobile responsiveness and user experience
- Make "Call Now" and "Book Now" actions more prominent
- Add trust elements such as reviews, testimonials, and credentials
- Improve service page layout for higher conversions
- Improve overall website navigation and usability

GTM & Analytics Setup

- Google Tag Manager setup and verification
- Google Analytics integration
- Form tracking
- Call tracking (where technically possible)
- Conversion tracking setup
- Verification that all tracking events are firing correctly

Deliverables

- Before and after PageSpeed Insights report
- Summary of website optimizations completed
- GTM tracking verification
- Mobile optimization report
- Core Web Vitals review

Budget

AUD $250

Required Skills

- WordPress Development
- Website Performance Optimization
- Google Tag Manager
- Google Analytics
- Core Web Vitals Optimization
- UI/UX Design
- Elementor / Gutenberg
- SEO Best Practices