NFT Startup Seeks Digital Marketing Specialist

We are an NFT startup seeking a Freelancer Digital Marketing Specialist specializing in SMM and PR Marketing to develop marketing strategy, run campaigns and grow interest in our product offering, all designed to find and hit PMF (product-market fit).

You will be responsible for supporting strategy formulation and executing the day-to-day tactics necessary to find and grow our target market, and nurture our community.

We’re looking for a creative, analytical, data-driven and execution-focused individual. The ideal candidate brings an owner’s mindset, works well independently, is a proactive thinker, and is passionate about growing a business from the ground up.

You’ll focus on acquiring customers efficiently, scaling, and optimizing acquisition campaigns on different marketing and social media channels. You’ll also report on all major metrics and share valuable insights to continuously improve performance, CAC and drive growth.

RESPONSIBILITIES:
• Execute on hypotheses and analyze feedback to identify opportunities for pivots and renewed strategic direction
• Develop strategy & messaging and handle day-to-day social media management and execution of marketing campaigns.
• Manage and efficiently scale acquisition campaigns across all platforms
• Bi-weekly analytics reporting
• Propose new insights to drive acquisition, retention and brand development
• Assist with crafting and nurturing brand tone and voice.
• Create marketing assets.


QUALIFICATIONS
• Brand development
• Proficient in Excel, Google Analytics, Data Studio, Photoshop and other creative and analytical tools.
• Comfortable with ambiguity, a fast-paced environment and able to work independently and as part of a team.
• Creative and independent self-starter
• Willing to build brick-by-brick