Ad Monetization & Integration Specialist

Responsibilities:
Analyze our website layout and traffic to suggest effective ad placements

Integrate and configure ad codes (AdSense, Ad Manager, Media.net, Taboola, etc.)

Optimize ad formats (native, display, sticky ads, in-content ads)

Set up header bidding or waterfall strategy if applicable

Create a clean balance between user experience and ad revenue

Troubleshoot any ad delivery or loading issues

Suggest alternative ad networks based on our niche and traffic sources

Monitor performance and recommend improvements

Ensure compliance with Google Ad policies and platform-specific guidelines

Required Skills:
Proven experience in setting up and managing:

Google AdSense

Google Ad Manager (GAM)

Media.net

Taboola / Outbrain / Revcontent

Other programmatic ad networks or SSPs

Solid understanding of ad layout strategies, CPM/CPC models

Basic knowledge of HTML/CSS/JavaScript for ad code implementation

Familiarity with ad performance analytics tools (Google Analytics, AdSense Reports, etc.)

Experience with mobile and responsive ad integration