Mikey Fro Website Revamp & Optimization
Budget: $250 – $750 USD
Website Repair Scope — michaelfroehlich1.com
Brand alignment — Storefront copy (homepage, About page, product descriptions) currently reflects a generic lifestyle-brand identity rather than the Mikey Fro artist brand. Requires a full rewrite to align with current branding.
Product title errors — Several collection listings display duplicated or merged titles (e.g., two product names concatenated into one), indicating a template issue that needs correction.
Product descriptions — Existing descriptions are templated, generic e-commerce copy with no connection to the artist or brand story. Requires rewriting across all active products.
Testimonials — Current testimonials appear unverified (initials only, generic phrasing) and should be replaced or properly sourced to support credibility.
Google Merchant Center — 26 products currently rejected; no products are live as Shopping ads. Requires diagnosis and resolution of rejection causes.
Conversion tracking — GA4 and Meta Pixel installation status needs to be confirmed and corrected if missing, to enable measurement ahead of any paid campaigns.
General QA — Full pass for broken links, checkout functionality, and mobile responsiveness.
Brand alignment — Storefront copy (homepage, About page, product descriptions) currently reflects a generic lifestyle-brand identity rather than the Mikey Fro artist brand. Requires a full rewrite to align with current branding.
Product title errors — Several collection listings display duplicated or merged titles (e.g., two product names concatenated into one), indicating a template issue that needs correction.
Product descriptions — Existing descriptions are templated, generic e-commerce copy with no connection to the artist or brand story. Requires rewriting across all active products.
Testimonials — Current testimonials appear unverified (initials only, generic phrasing) and should be replaced or properly sourced to support credibility.
Google Merchant Center — 26 products currently rejected; no products are live as Shopping ads. Requires diagnosis and resolution of rejection causes.
Conversion tracking — GA4 and Meta Pixel installation status needs to be confirmed and corrected if missing, to enable measurement ahead of any paid campaigns.
General QA — Full pass for broken links, checkout functionality, and mobile responsiveness.