Marketing & Growth for website
Budget: €150 – €300 EUR
Project goal
Grow qualified organic traffic + sales for milehold.com in Poland, Germany, Italy. Product line is only mileage blockers (automotive electronics). Focus on SEO + content + conversion. Paid ads may be limited due to platform policies, so the plan must work without Google Ads.
Mandatory compliance rules (non-negotiable)
Content must be framed as legal ownership + “customer is responsible to follow local laws” + testing/off-road/bench/diagnostic context where appropriate.
Any “legality” content must be written carefully and neutrally (informational, country-specific, no encouragement).
Target markets & languages
Poland (PL)
Germany (DE)
Italy (IT)
We need localized SEO (not just translation). If you can’t write in all 3 languages, you must still provide keyword research + page briefs and propose how to outsource translation.
Deliverables (what you will do)
1) SEO audit + roadmap (Week 1)
Provide:
Technical SEO audit (crawl/indexing, sitemap/robots, canonicals, redirects, duplicates)
Mobile UX + speed (Core Web Vitals)
WooCommerce SEO audit (product schema, category structure, filters, pagination)
Competitor analysis in PL/DE/IT (top 5 per country)
30/60/90-day plan with priority list (quick wins first)
2) Site structure for 3 countries (SEO architecture)
Design and propose a structure like:
/pl/… /de/… /it/… (WPML or equivalent)
Category + landing pages:
“Mileage blocker by brand” (Audi/BMW/Mercedes/VW etc.)
“Mileage blocker by model” (only if we have real fitment)
“How it works” pages (safe intent)
Compatibility + installation guidance (non-illegal framing)
Internal linking map: country homepage → brand pages → product pages → FAQ/support
3) Keyword research & clusters (PL/DE/IT)
Deliver:
Keyword list per country with search intent mapping:
Transactional (buy/price/order)
Informational (what is, how it works, compatibility)
Support (installation, shipping, warranty)
Provide page-by-page keyword targets and H1/H2 recommendations
Important: avoid/deny illegal-intent keywords. If competitors use them, we still stay compliant.
4) On-page optimization (first batch: 10–20 pages)
For each language:
Rewrite/optimize:
Titles, meta descriptions, H1/H2
Product page template improvements (benefits, trust, compatibility, FAQ block)
Category/landing pages (brand pages)
Add structured data:
Product, Breadcrumb, Organization, FAQ schema (where appropriate)
5) Content plan + writing (Month 1–2)
Deliver:
Content calendar per country
6 articles per country (18 total) or minimum 12 total if budget is smaller
20–30 FAQs across languages
3 “trust pages” improvement:
Shipping & delivery
Warranty/returns
About/quality & compliance messaging
Content examples (safe intent):
“What a mileage blocker is (and what it isn’t)”
“How mileage data is stored (cluster/ECU concept)”
“Compatibility guide: what to check before purchase”
“Installation overview (high-level)”
“Legal overview: ownership vs. use (neutral, no encouragement)”
6) CRO (conversion rate optimization)
Deliver:
CRO audit (product page + cart + checkout)
10 improvement recommendations + implement top 3–5 (if you can work in WP)
Improve trust: shipping times by country, warranty clarity, returns, support CTA
7) Tracking & reporting
Deliver:
GA4 + Google Search Console audit
Ecommerce events check: view_item, add_to_cart, begin_checkout, purchase
Monthly KPI report template (organic sessions, keyword positions, revenue, CR)
KPIs (how success is measured)
Improved rankings for country-specific pages in PL/DE/IT
organic traffic and non-brand clicks in 60–90 days
Higher conversion rate on product/category pages
Better Core Web Vitals + mobile UX
Clean, reliable GA4 ecommerce tracking
What I will provide you
Access to WordPress/WooCommerce (and WPML if used)
Product list and real compatibility data (if available)
Existing pages to optimize
Proposal requirements (must answer)
Show 2–3 e-commerce SEO case studies (with results/screenshots)
Describe your plan for restricted niche products where ads may be blocked
Provide 10 keyword ideas per country (PL/DE/IT) you would target (compliant intent)
Tools you use (Ahrefs/Semrush/ScreamingFrog/GSC/GA4 etc.)
Confirm you will follow the compliance rules above
Screening questions (paste into the job post)
How would you grow SEO traffic in Germany/Poland/Italy without Google Ads?
What site structure would you build for 3 languages to avoid duplicate content?
What are your first 5 technical checks on a WooCommerce site?
How do you handle “sensitive / restricted” niches while staying compliant?
What will you deliver in the first 7 days?
Grow qualified organic traffic + sales for milehold.com in Poland, Germany, Italy. Product line is only mileage blockers (automotive electronics). Focus on SEO + content + conversion. Paid ads may be limited due to platform policies, so the plan must work without Google Ads.
Mandatory compliance rules (non-negotiable)
Content must be framed as legal ownership + “customer is responsible to follow local laws” + testing/off-road/bench/diagnostic context where appropriate.
Any “legality” content must be written carefully and neutrally (informational, country-specific, no encouragement).
Target markets & languages
Poland (PL)
Germany (DE)
Italy (IT)
We need localized SEO (not just translation). If you can’t write in all 3 languages, you must still provide keyword research + page briefs and propose how to outsource translation.
Deliverables (what you will do)
1) SEO audit + roadmap (Week 1)
Provide:
Technical SEO audit (crawl/indexing, sitemap/robots, canonicals, redirects, duplicates)
Mobile UX + speed (Core Web Vitals)
WooCommerce SEO audit (product schema, category structure, filters, pagination)
Competitor analysis in PL/DE/IT (top 5 per country)
30/60/90-day plan with priority list (quick wins first)
2) Site structure for 3 countries (SEO architecture)
Design and propose a structure like:
/pl/… /de/… /it/… (WPML or equivalent)
Category + landing pages:
“Mileage blocker by brand” (Audi/BMW/Mercedes/VW etc.)
“Mileage blocker by model” (only if we have real fitment)
“How it works” pages (safe intent)
Compatibility + installation guidance (non-illegal framing)
Internal linking map: country homepage → brand pages → product pages → FAQ/support
3) Keyword research & clusters (PL/DE/IT)
Deliver:
Keyword list per country with search intent mapping:
Transactional (buy/price/order)
Informational (what is, how it works, compatibility)
Support (installation, shipping, warranty)
Provide page-by-page keyword targets and H1/H2 recommendations
Important: avoid/deny illegal-intent keywords. If competitors use them, we still stay compliant.
4) On-page optimization (first batch: 10–20 pages)
For each language:
Rewrite/optimize:
Titles, meta descriptions, H1/H2
Product page template improvements (benefits, trust, compatibility, FAQ block)
Category/landing pages (brand pages)
Add structured data:
Product, Breadcrumb, Organization, FAQ schema (where appropriate)
5) Content plan + writing (Month 1–2)
Deliver:
Content calendar per country
6 articles per country (18 total) or minimum 12 total if budget is smaller
20–30 FAQs across languages
3 “trust pages” improvement:
Shipping & delivery
Warranty/returns
About/quality & compliance messaging
Content examples (safe intent):
“What a mileage blocker is (and what it isn’t)”
“How mileage data is stored (cluster/ECU concept)”
“Compatibility guide: what to check before purchase”
“Installation overview (high-level)”
“Legal overview: ownership vs. use (neutral, no encouragement)”
6) CRO (conversion rate optimization)
Deliver:
CRO audit (product page + cart + checkout)
10 improvement recommendations + implement top 3–5 (if you can work in WP)
Improve trust: shipping times by country, warranty clarity, returns, support CTA
7) Tracking & reporting
Deliver:
GA4 + Google Search Console audit
Ecommerce events check: view_item, add_to_cart, begin_checkout, purchase
Monthly KPI report template (organic sessions, keyword positions, revenue, CR)
KPIs (how success is measured)
Improved rankings for country-specific pages in PL/DE/IT
organic traffic and non-brand clicks in 60–90 days
Higher conversion rate on product/category pages
Better Core Web Vitals + mobile UX
Clean, reliable GA4 ecommerce tracking
What I will provide you
Access to WordPress/WooCommerce (and WPML if used)
Product list and real compatibility data (if available)
Existing pages to optimize
Proposal requirements (must answer)
Show 2–3 e-commerce SEO case studies (with results/screenshots)
Describe your plan for restricted niche products where ads may be blocked
Provide 10 keyword ideas per country (PL/DE/IT) you would target (compliant intent)
Tools you use (Ahrefs/Semrush/ScreamingFrog/GSC/GA4 etc.)
Confirm you will follow the compliance rules above
Screening questions (paste into the job post)
How would you grow SEO traffic in Germany/Poland/Italy without Google Ads?
What site structure would you build for 3 languages to avoid duplicate content?
What are your first 5 technical checks on a WooCommerce site?
How do you handle “sensitive / restricted” niches while staying compliant?
What will you deliver in the first 7 days?