Local SEO for Repair Shop

I run a phone and computer repair store with its own website and a Google Business Profile that was set up quickly and now needs a real tune-up. The priority is Google—no need to worry about Bing or Yahoo for this campaign—and the single metric that matters most to me is an increase in phone calls from nearby customers who find us in Google Search or Maps.

Here’s what I need:

• Audit and fully optimise my existing Google Business Profile: correct categories, keyword-rich service descriptions, photo/video uploads, weekly posts, and a strategy for gathering more 5-star reviews.
• On-site local SEO improvements for the website: NAP consistency, location-based keywords, schema markup, and any quick-win technical tweaks that push us into the local pack.
• Citation clean-up and new high-quality local listings so my business name, address, and phone match everywhere online.
• A simple tracking setup—Google Analytics, Search Console, and call-tracking numbers—so we can prove the uptick in calls.
• Brief monthly report highlighting ranking movement, call volume, and next-step actions.

Everything should be location-specific, white-hat, and focused on generating tangible phone enquiries rather than vanity metrics.