GA4 Integration

- Google Analytics 4 Account Set Up and Data Retention set to 14
months
- Existing UA account in place
- Google Analytics 4 E-commerce Set Up
- Booking Engine is Rezgo
- Make a Booking (Tour/Activity Ticket Bookings)
- Ensure all GA4 Enhanced Measurement Events are enabled
- Ensure the below GA4 Advanced Measurements are enabled:
● sign_up
● generate_lead
● purchase
● add_to_cart
- Connection with Clients Big Query Account - Account Information
will be provided
- Set up GTM
- Set Up and Connect Search Console
- If existing Google Adwords Account link to GA4
- DataStudio Report - Overview, Demo, E-commerce, Search
Console