Implementation of GA4 advanced events -shopify

I'm seeking to transition my website's analytics to Google Analytics 4 (GA4) to enhance our understanding of user engagement. My website is pivotal to my business, and making data-driven decisions is essential for our growth and user satisfaction. The primary goal of this project is to dive deep into understanding how users interact with our site.

**Scope of Work:**

- Implement GA4 on the specified website.
- Ensure accurate tracking of selected specific user engagement metrics including:
- Page views and time spent on individual pages.
- User interactions with the site, such as clicks and video views.
- Scrolling behavior, giving insights into content visibility and reach.

**Ideal Skills and Experience:**

- Proficiency in Google Analytics, with a strong emphasis on GA4.
- A track record of successful GA4 implementations, particularly for websites.
- Expertise in tracking and analyzing website user engagement.
- Ability to provide actionable insights based on complex data sets.
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**Objective:**

Through this project, we aim to achieve a comprehensive understanding of our website's user journey

Login

Popup Interaction

Navigation Interaction

Filter Menu

Banner Interaction

Remove from Cart

Form Interaction

Site Search

FAQ Interaction

Select Category

BiketoWork_quote



For Pogo.uk.co, the custom events are as follows:



CTA Click

Site Search

Navigation Interaction

Banner Interaction

Chatbot Interaction

Form Interaction

FAQ Interaction

Filter Menu

Select Category

BiketoWork_quote