Google Server Side Tag Manager Setup, Configuration and Documentation
Budget: £20 – £250 GBP
DronesDirect is seeking a skilled freelance specialist to set up Google Server Side Tag Manager on our website. The freelancer will be granted view-only access to our Google Tag Manager account and will be responsible for configuring and implementing the server-side container, as well as ensuring data transfer and tracking functionality across various sources, including our website, database server, and API. The specialist will also need to migrate existing analytics tracking from Google Ads, GA4, Bing, Facebook, and Google Analytics UA to the new server-side setup.
Responsibilities:
Set up Google Server Side Tag Manager on DronesDirect's website, using the site "serversdirect" as a reference.
Configure the server-side container to send and receive data.
Enable data transfer from sources other than the website, such as the database server or an API. Provide a comprehensive guide on how to achieve this, including steps to include transaction information from the backend.
Track page views accurately using the new server-side setup.
Migrate existing analytics tracking for Google Ads, GA4, Bing, Facebook, and Google Analytics UA to the new server-side configuration.
Implement tracking for user interactions and optimize transaction/conversion/ecommerce events.
Capture and analyse checkout behaviour for improved insights.
Set up custom variables, including product profit sourced externally and TransactionID from order confirmation pages.
Create a comprehensive guide for future implementations of Google Server Side Tag Manager on other websites. This guide should include a detailed list of actions performed during the setup.
Copy all existing tracking functionalities currently implemented in the properties within Tag Manager.
Requirements:
Demonstrated expertise and experience in setting up Google Server Side Tag Manager.
Proficiency in configuring server-side containers and managing data transfer.
Strong knowledge of tracking and analytics, including page views, user interactions, and ecommerce events.
Familiarity with integrating external data sources such as databases and APIs.
Ability to migrate existing analytics tracking from multiple platforms into the new server-side setup.
Detail-oriented with excellent organizational and documentation skills.
Strong problem-solving and troubleshooting abilities.
Effective communication skills to collaborate with the DronesDirect team.
Deliverables:
Google Server Side Tag Manager set up and configured for DronesDirect's website.
Migration of existing analytics tracking from Google Ads, GA4, Bing, Facebook, and Google Analytics UA to the new server-side setup.
A comprehensive guide for future implementations of Google Server Side Tag Manager on other websites.
List of actions performed during the setup.
Removal of previous tracking implementations (Google Ads, GA4, Bing, Facebook, and Google Analytics UA) from Tag Manager while ensuring the new configuration remains operational.
If you have the necessary skills and experience in Google Server Side Tag Manager and e-commerce tracking, please provide examples of your past work and let me know your estimated timeline for completing this project.
Responsibilities:
Set up Google Server Side Tag Manager on DronesDirect's website, using the site "serversdirect" as a reference.
Configure the server-side container to send and receive data.
Enable data transfer from sources other than the website, such as the database server or an API. Provide a comprehensive guide on how to achieve this, including steps to include transaction information from the backend.
Track page views accurately using the new server-side setup.
Migrate existing analytics tracking for Google Ads, GA4, Bing, Facebook, and Google Analytics UA to the new server-side configuration.
Implement tracking for user interactions and optimize transaction/conversion/ecommerce events.
Capture and analyse checkout behaviour for improved insights.
Set up custom variables, including product profit sourced externally and TransactionID from order confirmation pages.
Create a comprehensive guide for future implementations of Google Server Side Tag Manager on other websites. This guide should include a detailed list of actions performed during the setup.
Copy all existing tracking functionalities currently implemented in the properties within Tag Manager.
Requirements:
Demonstrated expertise and experience in setting up Google Server Side Tag Manager.
Proficiency in configuring server-side containers and managing data transfer.
Strong knowledge of tracking and analytics, including page views, user interactions, and ecommerce events.
Familiarity with integrating external data sources such as databases and APIs.
Ability to migrate existing analytics tracking from multiple platforms into the new server-side setup.
Detail-oriented with excellent organizational and documentation skills.
Strong problem-solving and troubleshooting abilities.
Effective communication skills to collaborate with the DronesDirect team.
Deliverables:
Google Server Side Tag Manager set up and configured for DronesDirect's website.
Migration of existing analytics tracking from Google Ads, GA4, Bing, Facebook, and Google Analytics UA to the new server-side setup.
A comprehensive guide for future implementations of Google Server Side Tag Manager on other websites.
List of actions performed during the setup.
Removal of previous tracking implementations (Google Ads, GA4, Bing, Facebook, and Google Analytics UA) from Tag Manager while ensuring the new configuration remains operational.
If you have the necessary skills and experience in Google Server Side Tag Manager and e-commerce tracking, please provide examples of your past work and let me know your estimated timeline for completing this project.