Google, LinkedIn & Bing - Setup of tracking, goals, and segments
Budget: €250 – €750 EUR
The goal of this project is to setup properly
1. Segments
2. Goals
3. Conversions
4. Events
For use by Google Analytics (and the Google Ads), LinkedIn Campaign manager and Bing Ads.
We have the following key segments:
1. Sales staff and managers
2. Marketing staff and managers
3. Project team members and managers
4. Field Service technicians and managers
5. Analytics staff and managers
6. C-Level managers
Segments are identified by what parts of our web site they visit, what their interests are, and in LInkedIN their job titles are
As to goals, conversions and events, we want the following events with given value
Conversion/Event Value
Session timer > 30 seconds 50
Page Scroll 30% 40
Visited Contact Us Page 75
Form Submit Contact Us 100
Form Submit Webinars 80
Form Submit Seminars 90
Video shown 50
Email link clicked 30
Phone Number clicked 20
Social Media tracking 10
Visit Webinar Pages 60
Click Podcast Link 40
Click YouTube links 50
In GA4:
Goal setup in Google Ads for Enhanced Conversion for Web
Google Data Studio Report to show:
1. Conversions from the events above
2. Comparison between number of people visiting page and triggering above named event
Tracking Script to measure form submissions from different forms.
Keeping them separate will improve tracking accuracy.
* Events forms (Two types: webinar and seminar)
* Contact oss forms
We use Cloudflare zaraz as our tag manager, and will continue to do so. So not GTM.
We can inject any code to our web page in addition to Zaraz if this is best.
The idea is to allow Google ads read as much as possible form GA, but some conversions might only live in Google Ads. We need any advise on best practises here.
We also want everything well documented.
The web site is https://prosesspilotene.no and https://radio.prosesspilotene.no
1. Segments
2. Goals
3. Conversions
4. Events
For use by Google Analytics (and the Google Ads), LinkedIn Campaign manager and Bing Ads.
We have the following key segments:
1. Sales staff and managers
2. Marketing staff and managers
3. Project team members and managers
4. Field Service technicians and managers
5. Analytics staff and managers
6. C-Level managers
Segments are identified by what parts of our web site they visit, what their interests are, and in LInkedIN their job titles are
As to goals, conversions and events, we want the following events with given value
Conversion/Event Value
Session timer > 30 seconds 50
Page Scroll 30% 40
Visited Contact Us Page 75
Form Submit Contact Us 100
Form Submit Webinars 80
Form Submit Seminars 90
Video shown 50
Email link clicked 30
Phone Number clicked 20
Social Media tracking 10
Visit Webinar Pages 60
Click Podcast Link 40
Click YouTube links 50
In GA4:
Goal setup in Google Ads for Enhanced Conversion for Web
Google Data Studio Report to show:
1. Conversions from the events above
2. Comparison between number of people visiting page and triggering above named event
Tracking Script to measure form submissions from different forms.
Keeping them separate will improve tracking accuracy.
* Events forms (Two types: webinar and seminar)
* Contact oss forms
We use Cloudflare zaraz as our tag manager, and will continue to do so. So not GTM.
We can inject any code to our web page in addition to Zaraz if this is best.
The idea is to allow Google ads read as much as possible form GA, but some conversions might only live in Google Ads. We need any advise on best practises here.
We also want everything well documented.
The web site is https://prosesspilotene.no and https://radio.prosesspilotene.no