Google & Bing Ads strategy documentation
Budget: $1,000 – $2,000 USD
This project consists of documenting as many optimization strategies for both Google ads and Bing ads.
You who will do it must write everything in detail, you must explain every single part and why you do it, for example
Strategy 1:
If the account is new and there is no data, we should set the bid strategy to the highest click value, to be able to get as much data during a specific time (1-6 days/weeks/months etc), then when the data has entered both Google analytics and Google ads then we analyze (parameter 1, parameter 2, parameter 3, parameter 4 etc etc etc) then we choose CPA bid strategy (or anything else depended in the analysis and the best practices of your experince.
Then it will be written:
1 new account => SKAG method => Maximize Clicks => testing 2 weeks => checking parameters (p1, p2, p3, p4 etc etc) => pause keywords that not gives any conversions = and increase the budget in keywords that gave 5 %+ of the converters for this particular campaign/ad => then changing the bid strategy to CPA, ROAS, ECPC or the one you decide about.
You must explain everything step by step, how to think, what to check in Google ads different levels, which settings in the entire account should be in place, strategic thinking ahead, which niches should be runned in specific strategy etc, what to check in Google analytics, which tools should be used also etc etc
This applies to Google Ads, Bing Ads and Google analytics, so you must be an expert in it and not a 3-4 year old new PPC specialist.
PLEASE DO US A FAVOR, NEVER BID ON THIS PROJECT UNLESS YOU HAVE READ EVERYTHING AND HAVE THE SKILLS WE ARE LOOKING FOR! PLEASE PLEASE!
You who will do it must write everything in detail, you must explain every single part and why you do it, for example
Strategy 1:
If the account is new and there is no data, we should set the bid strategy to the highest click value, to be able to get as much data during a specific time (1-6 days/weeks/months etc), then when the data has entered both Google analytics and Google ads then we analyze (parameter 1, parameter 2, parameter 3, parameter 4 etc etc etc) then we choose CPA bid strategy (or anything else depended in the analysis and the best practices of your experince.
Then it will be written:
1 new account => SKAG method => Maximize Clicks => testing 2 weeks => checking parameters (p1, p2, p3, p4 etc etc) => pause keywords that not gives any conversions = and increase the budget in keywords that gave 5 %+ of the converters for this particular campaign/ad => then changing the bid strategy to CPA, ROAS, ECPC or the one you decide about.
You must explain everything step by step, how to think, what to check in Google ads different levels, which settings in the entire account should be in place, strategic thinking ahead, which niches should be runned in specific strategy etc, what to check in Google analytics, which tools should be used also etc etc
This applies to Google Ads, Bing Ads and Google analytics, so you must be an expert in it and not a 3-4 year old new PPC specialist.
PLEASE DO US A FAVOR, NEVER BID ON THIS PROJECT UNLESS YOU HAVE READ EVERYTHING AND HAVE THE SKILLS WE ARE LOOKING FOR! PLEASE PLEASE!