Google Analytics 4 / Google Tag Manager Work

Looking for a skilled professional to work on our website's Google Analytics 4 and Google Tag Manager. Our specific goal is lead generation tracking and we have already installed and set up both Google Analytics 4 and Google Tag Manager on our WordPress website. We require an experienced individual with knowledge in WordPress, Google Analytics 4 and Google Tag Manager to help us optimize our lead generation tracking. The ideal candidate should have the following skills and experience:

- Proven experience in implementing lead generation tracking on WordPress websites
- Proficiency in Google Analytics 4 and Google Tag Manager
- Proficiency in conversion tracking for Facebook/Meta, LinkedIn, and Google Ads
- Knowledge of best practices for tracking and optimizing lead generation
- Ability to analyze website traffic and provide insights for optimization
- Excellent communication skills and attention to detail.


Requirements:
- Establish conversion tracking for Typeform forms as a conversion within Facebook/Meta, LinkedIn, and Google Ads
- Establish conversion tracking for Typeform forms within Google Analytics 4 and pass along relevant property information (UTM tags, URL converted on, IP location)
- Audit current discrepancies between GA4 and advertising platforms (clicks vs. sessions)