Google Ads Overhaul for Enhanced Leads

Project Description:

I am seeking a skilled Google Ads professional with proven expertise in Google Ads, Google Tag Manager, and Google Analytics to optimize and enhance our existing campaigns. Our current Google Ads campaigns have poor results and require fixing, enhancement and optimization.

Key Objectives:

Campaign Analysis and Optimization: Conduct a thorough review of our existing campaigns, including Website Leads (Search), Max Performance, Calls to Phone, Local Store Visits, and Search Dynamic. Identify and rectify any misconfigurations or errors in Google Ads, Google Tag Manager, or Google Analytics.

Performance Monitoring and Adjustment: Oversee the campaign performance for a few days, applying data-driven modifications to optimize conversion rates and click-through rates. Your approach should be analytical and aimed at enhancing campaign efficiency.

Strategic Campaign Enhancements: Provide recommendations for improving our current campaigns or suggest the development of new campaign strategies to better target our audience. Your insights should be innovative and tailored to our specific business needs.

SEO Considerations: While our website (https://maktab-khebrat.sa/en) is already SEO optimized, we welcome any additional suggestions you might have to boost our visibility in Google Ads searches, particularly as it pertains to enhancing our ad performance.

Requirements:

Demonstrated experience in managing and optimizing Google Ads campaigns, with a strong background in Google Tag Manager and Google Analytics.
Ability to provide a strategic plan for campaign improvement, showing a clear understanding of how to leverage data for optimization.