GA4, GTM and Looker Studio Setup for Multi-Store Brand (12 Stores)
Budget: €30 – €250 EUR
We are a fashion brand with a corporate WordPress website and 12 physical stores. We are looking for an expert in Google Analytics 4, Google Tag Manager and Looker Studio to:
⬤ Audit and fix the current GA4 implementation (issues with geolocation and duplicate tracking).
⬤ Configure Google Tag Manager to correctly collect data from:
⊛ General website traffic.
⊛ Store-specific pages and lead forms (appointment requests, contact actions).
⬤ Set up events and parameters to differentiate leads by store (which form was submitted, which boutique was selected).
⬤ Ensure conversions are correctly attributed to the proper channel/campaign for each store.
⬤ Build Looker Studio dashboards with two levels:
⊛ Global brand view (sessions, users, geo, channels, engagement).
⊛ Store-level view (form submissions/leads, conversion rate, campaign performance for each of the 12 boutiques).
⬤ Deliver clear documentation so our internal team can maintain and expand the setup.
Requirements
⬤ Proven experience with GA4 + GTM + Looker Studio.
⬤ Previous projects involving multi-location or multi-store tracking.
⬤ Familiarity with WordPress (form tracking, event setup).
⬤ Strong communication skills and ability to document the process.
Deliverables
⬤ Clean GA4 implementation via GTM, fully tested.
⬤ Events set up for lead forms across all 12 stores.
⬤ Looker Studio dashboards (global view + 12 store-specific reports).
⬤ Short handover guide for the team.
⬤ Audit and fix the current GA4 implementation (issues with geolocation and duplicate tracking).
⬤ Configure Google Tag Manager to correctly collect data from:
⊛ General website traffic.
⊛ Store-specific pages and lead forms (appointment requests, contact actions).
⬤ Set up events and parameters to differentiate leads by store (which form was submitted, which boutique was selected).
⬤ Ensure conversions are correctly attributed to the proper channel/campaign for each store.
⬤ Build Looker Studio dashboards with two levels:
⊛ Global brand view (sessions, users, geo, channels, engagement).
⊛ Store-level view (form submissions/leads, conversion rate, campaign performance for each of the 12 boutiques).
⬤ Deliver clear documentation so our internal team can maintain and expand the setup.
Requirements
⬤ Proven experience with GA4 + GTM + Looker Studio.
⬤ Previous projects involving multi-location or multi-store tracking.
⬤ Familiarity with WordPress (form tracking, event setup).
⬤ Strong communication skills and ability to document the process.
Deliverables
⬤ Clean GA4 implementation via GTM, fully tested.
⬤ Events set up for lead forms across all 12 stores.
⬤ Looker Studio dashboards (global view + 12 store-specific reports).
⬤ Short handover guide for the team.