GA4 and GTM Expert for Tracking Setup
Budget: ₹600 – ₹1,500 INR
We are looking for an experienced Google Tag Manager (GTM) and GA4 expert to set up event tracking and UTM parameter tracking for our travel website.
The goal is to accurately track key user interactions (form submissions, WhatsApp clicks, phone clicks) and capture UTM parameters for better attribution in Google Analytics 4 (GA4).
Track Form Submissions (form_submission)
Set up tracking for all lead capture forms.
Capture the following parameters:
✔ form_id (which form was submitted)
✔ page_path (URL where the form was submitted)
✔ page_title (title of the page)
✔ utm_source, utm_medium, utm_campaign (track marketing campaigns)
✔ device_category (mobile/desktop)
✔ user_type (new/returning visitor)
Ensure the event fires only on successful form submissions.
2️⃣ Track WhatsApp Clicks (whatsapp_click)
Capture:
✔ click_url (WhatsApp number link)
✔ page_path (URL where the WhatsApp button was clicked)
✔ click_text (button text)
Ensure all WhatsApp buttons are tracked across the website.
3️⃣ Track Phone Clicks (phone_call_click)
Capture:
✔ click_url (tel: link for phone calls)
✔ page_path (URL where the phone number was clicked)
✔ click_text (button text)
Additional Tasks: UTM Tracking Setup
✔ Create UTM variables in GTM (utm_source, utm_medium, utm_campaign)
✔ Pass UTM parameters in GTM event tags for proper attribution in GA4
✔ Register UTM parameters as Custom Dimensions in GA4 to analyze campaign performance
The goal is to accurately track key user interactions (form submissions, WhatsApp clicks, phone clicks) and capture UTM parameters for better attribution in Google Analytics 4 (GA4).
Track Form Submissions (form_submission)
Set up tracking for all lead capture forms.
Capture the following parameters:
✔ form_id (which form was submitted)
✔ page_path (URL where the form was submitted)
✔ page_title (title of the page)
✔ utm_source, utm_medium, utm_campaign (track marketing campaigns)
✔ device_category (mobile/desktop)
✔ user_type (new/returning visitor)
Ensure the event fires only on successful form submissions.
2️⃣ Track WhatsApp Clicks (whatsapp_click)
Capture:
✔ click_url (WhatsApp number link)
✔ page_path (URL where the WhatsApp button was clicked)
✔ click_text (button text)
Ensure all WhatsApp buttons are tracked across the website.
3️⃣ Track Phone Clicks (phone_call_click)
Capture:
✔ click_url (tel: link for phone calls)
✔ page_path (URL where the phone number was clicked)
✔ click_text (button text)
Additional Tasks: UTM Tracking Setup
✔ Create UTM variables in GTM (utm_source, utm_medium, utm_campaign)
✔ Pass UTM parameters in GTM event tags for proper attribution in GA4
✔ Register UTM parameters as Custom Dimensions in GA4 to analyze campaign performance