Freelance CRM Executive
Budget: £10 – £15 GBP
LRM have an exciting opportunity for a freelance CRM Executive to join the team!
This role will be part time with hours and days to be negotiated.
Duties will include:
Working with the designer on the creation of emails to the LRM current database to share newness, educate and retain the existing base.
Segment the database and put into automated workflows starting from a welcome program and ensuring the emails are firing at the right time and going to the right audience.
Manage and implement data capture initiatives (online , social and in-store) working with a cross functional team to track monthly KPIs and test new initiatives to increase data capture rates
Improve customer retention by leading CRM lifecycle journeys
Implement new and optimise existing customer journey strategies, working closely with Customer Analytics and external agencies to leverage learnings, insights, and behavioural opportunities.
Working alongside Marketing and Analytics to research and launch new opportunities to increase overall customer retention and repeat purchase rates.
Database hygiene and compliance, auditing for accuracy & integration of new data elements.
Support with database growth forecasting and cost management.
Support the eventual rollout of a Loyalty program
Knowledge & Skills:
Experience in database growth/acquisition initiatives
Experience in customer lifecycle programs
Practical experience of working with Customer Data Platforms and Email Service Providers.
Highly organized and demonstrably detail-oriented
Ability to manage multiple work streams simultaneously
Team player with excellent relationship-building and communication skills
Experience in launching/managing a loyalty program
Familiarity with Google Analytics, and/or internal CRM reporting systems
Strong written and verbal communication skills
This role will be part time with hours and days to be negotiated.
Duties will include:
Working with the designer on the creation of emails to the LRM current database to share newness, educate and retain the existing base.
Segment the database and put into automated workflows starting from a welcome program and ensuring the emails are firing at the right time and going to the right audience.
Manage and implement data capture initiatives (online , social and in-store) working with a cross functional team to track monthly KPIs and test new initiatives to increase data capture rates
Improve customer retention by leading CRM lifecycle journeys
Implement new and optimise existing customer journey strategies, working closely with Customer Analytics and external agencies to leverage learnings, insights, and behavioural opportunities.
Working alongside Marketing and Analytics to research and launch new opportunities to increase overall customer retention and repeat purchase rates.
Database hygiene and compliance, auditing for accuracy & integration of new data elements.
Support with database growth forecasting and cost management.
Support the eventual rollout of a Loyalty program
Knowledge & Skills:
Experience in database growth/acquisition initiatives
Experience in customer lifecycle programs
Practical experience of working with Customer Data Platforms and Email Service Providers.
Highly organized and demonstrably detail-oriented
Ability to manage multiple work streams simultaneously
Team player with excellent relationship-building and communication skills
Experience in launching/managing a loyalty program
Familiarity with Google Analytics, and/or internal CRM reporting systems
Strong written and verbal communication skills