Fix Sales Analytics, Event Tracking, and Ad Attribution for E-Commerce Store
Budget: $30 – $250 USD
We’re looking for a Tracking & Analytics Specialist with proven experience in GA4, GTM, and Meta (Facebook/Instagram) Ads to resolve tracking issues and improve conversion data accuracy for our online store.
Scope of Work:
- Fix Incomplete GA4 Events:
Some products only track "add to cart" or "view" events without recording purchases. All events need to be captured accurately across products.
- Correct Ad Attribution:
Purchases made days after clicking ads or on different products aren’t attributed correctly. Implement First Click Attribution using UTM parameters.
Fix Channel Grouping in GA4:
Campaigns (e.g. "meta", "insta", "x") are currently classified as "Unassigned." They need to appear under the correct Paid Social categories.
- Ensure accurate tracking of product views, add to cart, checkout, and purchase events. An provide guidance on efficient ways to sync them with:, Meta (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, X (Twitter)
- Improve Meta Match Quality:
Note: we are using craftCMS 4
Scope of Work:
- Fix Incomplete GA4 Events:
Some products only track "add to cart" or "view" events without recording purchases. All events need to be captured accurately across products.
- Correct Ad Attribution:
Purchases made days after clicking ads or on different products aren’t attributed correctly. Implement First Click Attribution using UTM parameters.
Fix Channel Grouping in GA4:
Campaigns (e.g. "meta", "insta", "x") are currently classified as "Unassigned." They need to appear under the correct Paid Social categories.
- Ensure accurate tracking of product views, add to cart, checkout, and purchase events. An provide guidance on efficient ways to sync them with:, Meta (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, X (Twitter)
- Improve Meta Match Quality:
Note: we are using craftCMS 4