Fix Conversion Tracking and Attribution - FB, GADs, Shopify, Analytics
Budget: $250 – $750 USD
I am looking for an experienced conversion tracking specialist. Upon a short interview, you will need to demonstrate a good understanding of how to correctly track Microsoft ads, facebook ads, google ads and others. Your job will be do review current tracking methods and find problems, as well as explain limitations and situation.
Task:
I have a small shopify shop, which advertises through Facebook and Google ads. The problem is that:
1) Facebook tracking seems to be completely off (shows 0 sales when it obviously is responsible for quite a few) - although pixel seems to be integrated correctly.
2) I have set up UA, GA4 and direct tracker into google ads, but they are all quite a bit off from each other with the direct one being the lower than GA4 (should be the highest number to my understanding)
Task:
I have a small shopify shop, which advertises through Facebook and Google ads. The problem is that:
1) Facebook tracking seems to be completely off (shows 0 sales when it obviously is responsible for quite a few) - although pixel seems to be integrated correctly.
2) I have set up UA, GA4 and direct tracker into google ads, but they are all quite a bit off from each other with the direct one being the lower than GA4 (should be the highest number to my understanding)