Expertise Needed for Event Tracking Optimization and

Job ID: 38705259

Budget: $2 – $8 AUD

Event Tracking Specialist

We are seeking an Event Tracking Specialist to set up and optimise tracking across Facebook, Google Analytics (GA), Google Ads, and Google Tag Manager (GTM) for both primary domains and subdomains. '

The role involves:
Audit & Installation: Verify existing tracking setups or create new configurations for GA4, Facebook Pixel, Google Ads conversions, and GTM.
Event & Conversion Tracking: Implement standard and custom events across platforms, including cross-domain tracking.
Platform Integration: Link Google Analytics with Google Ads and ensure seamless tracking between Facebook, GA, and GTM.
Testing & Troubleshooting: Use tools like Facebook Pixel Helper, Google Tag Assistant, and GTM Preview Mode to validate setups.
Monitoring & Optimisation: Regularly monitor events, conversions, and data integrity, resolving any discrepancies or misfires.
Related categories: Google Analytics Google Ads Meta Pixel