Expert GTM Setup & UTM/GMB Integration

Job ID: 37763283

Budget: €18 – €36 EUR

I'm urgently seeking a cutting-edge marketer skilled in Google Tag Manager, Google My Business and Google Analytics 4 to rectify and enhance our tracking setup. Your responsibilities will involve:

**GTM Configuration**: I need a specialist to validate and optimize our GTM settings, specifically focusing on conversion and event tracking. Our goal is to accurately track form submissions, button clicks and page views.

**UTM Setup and Integration**: Your task will also include setting up a UTM tag on GMB. I'm particularly interested in understanding how we can view this data in GA4.

**Guidance and Explanation**: A crucial aspect of this project is effective communication - I would like to comprehend the processes and strategies implemented.

We have established basic tracking, but it needs professional refinement.
Ideal candidates will have substantial experience in GTM, UTM, GMB and GA4, a keen eye for detecting and solving issues and the ability to explain complex systems in a clear and concise manner. A high degree of accuracy and insight into data analytics is also appreciated.

Please note that we are currently not tracking conversions and events. The successful candidate will establish a robust approach to automate this process using best practices.

Looking forward to discussing this exciting project with eligible freelancers.