Ecommerce Google Analytics CRO Review

Job ID: 38111659

Budget: £20 – £250 GBP

I'm in need of an expert proficient in Google Analytics Conversion Events Understanding. Specifically, I require an in-depth Conversion Rate Optimization (CRO) audit for my Ecommerce site.

BRIEF: 2x Small Ecommerce School Exam Sites – GA4 UA CRO Review

CRITERIA:

1. Provide visual evidence for both UI & UX issues and specific tangible recommendation to resolve the following issues that only impact the buyer journey.
Data Source (only): Google Analytics (Universal) + GA4

2. Provide visual evidence to support the suspected internal claim of the existing navigation and filtering is not adequate, if possible show the negative impact on the buyer funnel:
Data Source (only): Google Analytics (Universal) + GA4

3. GA4 / UA Conversion Behaviour Data - Analyse and provide actionable “specific” recommendations for;
- User-centric data, profitable commercial paths, key friction areas,
- Behaviour Flow analysis – identify key drop-offs, losses and opportunities
- Key events (buyer/purchasing related)

You must be proficient in understanding GA UA / GA4 Data, highlight the exact problems and provide tangible specific actions.