Digital Marketing & Data Analysis For HEI
Budget: ₹12,500 – ₹37,500 INR
We are seeking a detail-oriented professional to assist in creating comprehensive reports that analyze website and social media performance for Higher Education industry in UK. The ideal candidate will gather data, interpret analytics, and present findings in a clear and actionable way. Proficiency in analytical tools and a strong understanding of key performance indicators (KPIs) are essential for this role. If you have experience in digital marketing and data analysis, we would love to hear from you. Would need access to tools like SEMRUSH and brandwatch to gather information and do the analysis at your end.
Points to be included in the Report:
1.Search Trends & Top Keywords (Organic and Paid)
Google Trends: Use this free tool to analyze the top search trends related to "Jan 25 intake" and university applications.
Google Keyword Planner (free): It provides data on top converting keywords, both organic and paid, based on search volume and competition.
SEMrush or Ahrefs (paid): These tools offer detailed keyword research, showing organic vs paid keywords, and identifying keyword opportunities for the higher education sector.
2. Landing Page Views & Conversion Rates
Google Analytics (free if you have access): For landing page views and conversion rates, you can use Google Analytics to track performance. For the educational sector, you might want to look at benchmark data via Wordstream or HubSpot.
Hotjar (paid): Provides insights into user interaction and conversion optimization on landing pages.
3. Keyword Opportunities
AnswerThePublic or Ubersuggest (freemium): These tools help you discover keyword opportunities by showing relevant questions or long-tail keywords.
4. Social Media Mentions, Top Keywords, and Engagement
Hootsuite, Brandwatch, or BuzzSumo (paid): These tools monitor mentions, top keywords in comments, posts, and popular content about "Jan 24 intakes" on social media platforms. They also analyze the engagement metrics for the top-performing posts.
Rival IQ (paid): Great for competitor and social media performance benchmarking.
5. Social Media Ad Spend & Conversion Rate
AdEspresso or Sprout Social (paid): These platforms can provide stats on average social media ad spend, conversions, and trends for platforms like Facebook, Instagram, and LinkedIn.
6. General Social Media Trends
BuzzSumo: Track general trends on social media, including engagement and shares across platforms.
Points to be included in the Report:
1.Search Trends & Top Keywords (Organic and Paid)
Google Trends: Use this free tool to analyze the top search trends related to "Jan 25 intake" and university applications.
Google Keyword Planner (free): It provides data on top converting keywords, both organic and paid, based on search volume and competition.
SEMrush or Ahrefs (paid): These tools offer detailed keyword research, showing organic vs paid keywords, and identifying keyword opportunities for the higher education sector.
2. Landing Page Views & Conversion Rates
Google Analytics (free if you have access): For landing page views and conversion rates, you can use Google Analytics to track performance. For the educational sector, you might want to look at benchmark data via Wordstream or HubSpot.
Hotjar (paid): Provides insights into user interaction and conversion optimization on landing pages.
3. Keyword Opportunities
AnswerThePublic or Ubersuggest (freemium): These tools help you discover keyword opportunities by showing relevant questions or long-tail keywords.
4. Social Media Mentions, Top Keywords, and Engagement
Hootsuite, Brandwatch, or BuzzSumo (paid): These tools monitor mentions, top keywords in comments, posts, and popular content about "Jan 24 intakes" on social media platforms. They also analyze the engagement metrics for the top-performing posts.
Rival IQ (paid): Great for competitor and social media performance benchmarking.
5. Social Media Ad Spend & Conversion Rate
AdEspresso or Sprout Social (paid): These platforms can provide stats on average social media ad spend, conversions, and trends for platforms like Facebook, Instagram, and LinkedIn.
6. General Social Media Trends
BuzzSumo: Track general trends on social media, including engagement and shares across platforms.