Digital Marketing & Analytics Consultant
Budget: $750 – $1,500 AUD
Job Description: Digital Marketing & Analytics Consultant
Position Overview:
We are seeking a skilled and experienced Digital Marketing & Analytics Consultant to provide one-on-one training, troubleshoot existing issues, and set up tools to help optimize our online presence. The ideal candidate will have expertise in Google Console, Google Analytics, Microsoft Clarity, and email campaign platforms like Mailchimp. This role requires a proactive individual who can identify and resolve technical challenges while providing clear, actionable insights.
________________________________________
Responsibilities:
Google Console & Analytics Setup and Training
• Provide one-on-one training on how to effectively use Google Console and Google Analytics.
• Troubleshoot and fix issues such as:
o Missing sitemaps.
o Over 30+ 404 errors.
o Unindexed pages (some intentionally, others due to errors).
• Set up tracking and provide insights on improving website performance and search engine visibility.
Website Behavior Tracking
• Assist in setting up Microsoft Clarity or similar behavior-tracking tools.
• Implement metrics to monitor client interactions, such as:
o Heatmaps.
o Session recordings.
o User flow tracking.
• Provide guidance on analyzing these metrics to improve user experience.
Email Campaign Management
• Set up and optimize Mailchimp for email campaigns.
• Integrate tracking features into email campaigns to monitor user engagement, including:
o Link clicks.
o Website visits from emails.
o Engagement metrics.
• Assist with implementing JavaScript or other tracking codes to enhance campaign monitoring.
Strategic Guidance
• Offer recommendations for improving SEO, site structure, and analytics reporting.
• Develop actionable plans to increase website traffic and engagement through data-driven insights.
________________________________________
Qualifications:
• Proven experience with Google Search Console and Google Analytics (GA4).
• Familiarity with setting up and troubleshooting sitemaps, 404 errors, and indexing issues.
• Expertise in Microsoft Clarity or similar website behavior-tracking tools.
• Strong knowledge of Mailchimp or other email campaign platforms, including tracking integration using JavaScript or UTM parameters.
• Solid understanding of SEO, website structure, and digital marketing strategies.
• Excellent communication skills and ability to explain technical concepts to non-technical users.
• Experience with HTML, JavaScript, and website CMS platforms (e.g., WordPress).
Position Overview:
We are seeking a skilled and experienced Digital Marketing & Analytics Consultant to provide one-on-one training, troubleshoot existing issues, and set up tools to help optimize our online presence. The ideal candidate will have expertise in Google Console, Google Analytics, Microsoft Clarity, and email campaign platforms like Mailchimp. This role requires a proactive individual who can identify and resolve technical challenges while providing clear, actionable insights.
________________________________________
Responsibilities:
Google Console & Analytics Setup and Training
• Provide one-on-one training on how to effectively use Google Console and Google Analytics.
• Troubleshoot and fix issues such as:
o Missing sitemaps.
o Over 30+ 404 errors.
o Unindexed pages (some intentionally, others due to errors).
• Set up tracking and provide insights on improving website performance and search engine visibility.
Website Behavior Tracking
• Assist in setting up Microsoft Clarity or similar behavior-tracking tools.
• Implement metrics to monitor client interactions, such as:
o Heatmaps.
o Session recordings.
o User flow tracking.
• Provide guidance on analyzing these metrics to improve user experience.
Email Campaign Management
• Set up and optimize Mailchimp for email campaigns.
• Integrate tracking features into email campaigns to monitor user engagement, including:
o Link clicks.
o Website visits from emails.
o Engagement metrics.
• Assist with implementing JavaScript or other tracking codes to enhance campaign monitoring.
Strategic Guidance
• Offer recommendations for improving SEO, site structure, and analytics reporting.
• Develop actionable plans to increase website traffic and engagement through data-driven insights.
________________________________________
Qualifications:
• Proven experience with Google Search Console and Google Analytics (GA4).
• Familiarity with setting up and troubleshooting sitemaps, 404 errors, and indexing issues.
• Expertise in Microsoft Clarity or similar website behavior-tracking tools.
• Strong knowledge of Mailchimp or other email campaign platforms, including tracking integration using JavaScript or UTM parameters.
• Solid understanding of SEO, website structure, and digital marketing strategies.
• Excellent communication skills and ability to explain technical concepts to non-technical users.
• Experience with HTML, JavaScript, and website CMS platforms (e.g., WordPress).