Develop Web Analytics Report
Budget: $12 – $30 SGD
➔ Background:
◆ Now that you have setup the Google Analytics account on the company ecommerce website, it is time to review
your data for the past 6 months for the upcoming team meeting. Your Team comprises of you (analyst), creative
content executive, advertising executive, ecommerce product executive and your manager.
◆ You are task with producing a presentation to show the team what have we done in the past 6 months, what are
some of the learning, positive and negative aspect of the website. Provide your recommendation to your team to
improve each aspect of the ecommerce website.
➔ You Task:
◆ Conduct Develop an Ecommerce (Demo Account) Web Analytics Report based on last 6 months data. You are to
document your data inputs/outputs, data setup/manipulation, data processing, data analysis, findings and at least 4
recommendations (one in each audience, content, Channel and conversion)
◆ Now that you have setup the Google Analytics account on the company ecommerce website, it is time to review
your data for the past 6 months for the upcoming team meeting. Your Team comprises of you (analyst), creative
content executive, advertising executive, ecommerce product executive and your manager.
◆ You are task with producing a presentation to show the team what have we done in the past 6 months, what are
some of the learning, positive and negative aspect of the website. Provide your recommendation to your team to
improve each aspect of the ecommerce website.
➔ You Task:
◆ Conduct Develop an Ecommerce (Demo Account) Web Analytics Report based on last 6 months data. You are to
document your data inputs/outputs, data setup/manipulation, data processing, data analysis, findings and at least 4
recommendations (one in each audience, content, Channel and conversion)