GA4 & Conversion Optimization for Content / Lead‑Gen Website (Traffic but No Sales)

Job ID: 40066232

Budget: $30 – $250 USD

Description:
I run a content and lead‑generation website targeting visitors interested in private membership services in Spain and Europe. GA4 shows around 1.6K active users and 1.9K page views in the last 28 days, mostly from Direct and Organic Search, but engagement is very low (17s per user) and almost no conversions are tracked (only a few clicks/form_starts, 0 purchases/events). Traffic also comes from many non‑target countries (China, Singapore, etc.).​

I need an experienced analytics/SEO/UX freelancer to:

Audit GA4 + tag setup (forms, buttons, outbound links, checkout / pre‑registration funnel) and configure proper conversion events.

Clean up traffic reporting (filter bots / irrelevant traffic, fix Direct vs Organic attribution).

Review key landing pages (guides and “how to join” pages) and improve on‑page structure, internal links, and calls‑to‑action to increase clicks and leads.​

Give specific UX and copy suggestions to keep users longer on page, especially on mobile (above‑the‑fold, layout, clear “book now” steps).

Provide a short action report (what was changed, and what I should continue doing myself).

Deliverables:

Fixed GA4/Tag Manager setup with at least 3–5 meaningful conversion events.

List of top 10 pages with concrete changes (titles, CTAs, internal links).

Simple dashboard/report I can monitor weekly (traffic quality + conversions).

Requirements:

Proven experience with GA4 and Tag Manager.

Experience in SEO + CRO for content or affiliate/lead‑gen sites.

Ability to work independently and explain work in simple terms.