Comprehensive SEO for CodeIgniter Site

My e-commerce website runs on a custom CodeIgniter/PHP stack, and I’m ready to ramp up sales by giving its SEO a complete overhaul. Success for me means higher-quality traffic that converts, particularly on Google and Bing, so I need every layer of optimisation covered—on-page, off-page, and the technical foundations that keep pages quick and crawlable.

Here’s what I expect to see coming out of the engagement:
• A full technical audit with clear, prioritised fixes for site speed, indexing issues, structured data and any framework-specific quirks CodeIgniter might introduce.
• On-page optimisation of core product and category pages—metadata, headings, internal linking, intent-driven copy tweaks and Schema markup—focused on commercial keywords that will drive sales.
• A sustainable off-page strategy: high-quality backlink acquisition, digital PR ideas and a content calendar that earns authority without risking penalties.
• Tracking and reporting setup (GA4, Google Search Console, Bing Webmaster Tools) so I can see ranking movement and, more importantly, revenue impact.

You’re free to bring your preferred toolset—Screaming Frog, Ahrefs, SEMrush, Surfer, whatever gets the job done—as long as the deliverables above are met and documented. I’ll handle implementation sign-off quickly so we keep momentum. Let’s turn the traffic my site already gets into measurable, steady sales growth.