Comprehensive SEO Optimisation for Website

Website Size & Page Count (Confirmed)

The website consists of 22 total pages

All 22 pages must be included in:

Technical SEO audit

On-page optimisation

Metadata optimisation

Heading structure

Image alt text

Internal linking

By bidding on this project, you confirm that your price includes full optimisation for all 22 pages.

1. Technical SEO – Audit + Fix (Mandatory)

You must audit AND implement fixes, including but not limited to:

Crawlability & indexation issues

XML sitemap (create & submit if missing)

Robots.txt (create or fix if missing)

Broken links & redirect errors

HTTPS, canonical & duplicate content issues

URL structure improvements

Core Web Vitals & page speed optimisation

Mobile usability & responsiveness fixes

If something does not exist, you must create it.

2. Analytics & Tracking – Setup Required

You must verify, fix, or fully set up:

Google Search Console

Google Analytics (GA4)

XML sitemap submission

Conversion tracking (contact forms / key actions)

If these are not already installed, you must install and configure them.

3. On-Page SEO – Optimisation Required

You must audit AND implement changes across all pages:

Page titles

Meta descriptions

H1–H3 headings

Image alt text

Internal linking structure

Recommendations alone are not acceptable — changes must be implemented.

4. Keyword Research & Page Mapping

UK-focused keyword research

High-intent commercial keywords

Competitor keyword gap analysis

Keyword mapping to all existing pages

Recommendations for new pages where required

5. Content, URLs & Structure Improvements

You must identify and fix:

Thin or underperforming content

Spelling, grammar, and typographical errors

Incorrect, unclear, or non-SEO-friendly URLs

URL changes must include:

Clean, readable slugs

Correct keyword usage

Proper 301 redirects

You must also:

Add FAQ sections where appropriate

Implement schema markup (LocalBusiness, FAQ, Service)

All fixes must be implemented, not just reported.

6. Off-Page SEO Review

Backlink profile audit

Toxic link check

Competitor backlink analysis

White-hat link-building recommendations

Deliverables (Non-Negotiable)

All technical SEO issues fixed or implemented

GA4 & Google Search Console fully working

XML sitemap & robots.txt confirmed live

On-page SEO applied to all 22 pages

Keyword research & mapping document

Final report detailing:

What was missing

What was fixed

What was improved

What remains for long-term growth

Required Tools

You must use:

Google Search Console

Google Analytics (GA4)



Google PageSpeed Insights

Pricing, Scope & Change Policy (Important)

Your bid price is final.

No price increases after project award.

All work in this brief must be included in your bid.

Missing SEO essentials are not considered out of scope.

Any additional work must be approved in writing before commencement.

If you are unsure about the scope, do not bid.