Boost Traffic for Sales Growth shopify
Budget: $15 – $25 AUD
The website’s main performance metric is simple: more product sales. Traffic from Facebook, Instagram, and organic search already trickles in, yet conversions have flattened. This project concentrates on turning those two channels—social media and search engines—into consistent, purchase-ready traffic streams.
Scope
• Analyse existing Facebook & Instagram campaigns alongside current SEO efforts to uncover bottlenecks.
• Develop fresh, audience-specific creatives, keyword clusters, and landing-page tweaks aimed at lowering acquisition cost and lifting cart completions.
• Implement or refine pixel tracking, Google Analytics goals, and UTM tagging so every click is traceable to revenue.
• Provide a concise 90-day roadmap with weekly milestones and expected KPIs.
Acceptance criteria
1. Documented audit with concrete action items delivered within the first week.
2. Live campaigns and SEO updates launched no later than week two, tracked in a shared dashboard.
3. Demonstrable uplift in add-to-cart rate and sales volume by the end of the engagement, supported by analytics screenshots.
SEO best practices, Facebook Ads Manager, Instagram Reels/Story formats, Google Search Console, and on-page optimisation tools (e.g., Screaming Frog, SEMrush) will be essential to hit these targets.
Scope
• Analyse existing Facebook & Instagram campaigns alongside current SEO efforts to uncover bottlenecks.
• Develop fresh, audience-specific creatives, keyword clusters, and landing-page tweaks aimed at lowering acquisition cost and lifting cart completions.
• Implement or refine pixel tracking, Google Analytics goals, and UTM tagging so every click is traceable to revenue.
• Provide a concise 90-day roadmap with weekly milestones and expected KPIs.
Acceptance criteria
1. Documented audit with concrete action items delivered within the first week.
2. Live campaigns and SEO updates launched no later than week two, tracked in a shared dashboard.
3. Demonstrable uplift in add-to-cart rate and sales volume by the end of the engagement, supported by analytics screenshots.
SEO best practices, Facebook Ads Manager, Instagram Reels/Story formats, Google Search Console, and on-page optimisation tools (e.g., Screaming Frog, SEMrush) will be essential to hit these targets.