Boost Overall Performance for Driving School Website

Project: Local SEO & On-Page Optimisation for Driving West Motor School

Business:
Driving West Motor School — one of Perth’s leading driving schools offering automatic, manual, and motorcycle lessons.
Website: www.drivingwest.com.au

Goal:
We’re looking for an experienced Local SEO and On-Page Optimisation expert to boost our Google search rankings for key terms such as:
driving lessons Perth, driving school Perth, driving instructor Perth, and related suburbs.

Scope of Work:
Improve overall website speed & Core Web Vitals (desktop + mobile)
Perform on-page SEO optimisation (titles, meta tags, headings, image alt text) for:

Home page, Areas We Service page, Suburbs page, and Book Now page only

Update SSL certificate and ensure full HTTPS compliance
Link Google My Business (GMB) suburb pages to their matching website suburb pages
Suggest and implement SEO-optimised content structure for key landing pages
Identify and fix broken links, redirects, and indexing issues
Ensure schema markup and mobile responsiveness
Set up and verify Google Analytics + Search Console tracking
Provide review response strategy for GMB listings

Deliverables:

Step-by-step SEO improvement process

Before & after SEO audit report

Page-speed improvements

Updated metadata + keyword strategy

Linked GMB → Suburb Pages

Local review management recommendations

Ideal Candidate:

Proven experience improving Local SEO rankings (preferably for Australian businesses)

Strong understanding of Google My Business, PageSpeed Insights, and Search Console

Ability to deliver measurable results and clear communication