Analytics & Google ads

Web Analytics Implementation and Analysis:

Set up and effectively utilize web analytics tools like Google Analytics, Hotjar, or Crazy Egg.
Monitor and analyze user data including demographics, traffic sources, and on-site behavior.
Provide insights on how to improve user engagement and website performance based on the data.
Help in understanding the customer journey and identifying key areas for improvement.





Google Ads Campaign Development and Management:

Create a Google Ads campaign specifically designed to promote our e-book.
Aim to position our e-book within the top three search results for selected keywords.
Manage the campaign with an emphasis on optimization for high conversion rates.
Ensure flexibility in the campaign for pausing and reactivating as per our marketing needs.







Skills and Experience Required:

Demonstrated experience with web analytics tools (Google Analytics, Hotjar, Crazy Egg, etc.).
Proven track record of managing successful Google Ads campaigns.
Strong analytical skills, with the ability to translate data into actionable insights.
Experience in e-book marketing or similar projects is highly advantageous.