SEM Lead Generation Specialist

I'm in need of a performance marketing manager who can specialize in Search Engine Marketing (SEM), with a specific focus on lead generation for my target audience, which is consumers (B2C).

The ideal candidate will be able to:
- Plan and execute a SEM strategy that is specifically tailored to generating leads
- Monitor and analyze the performance of SEM campaigns
- Optimize campaigns based on the data and insights collected
- Create compelling ad copy and visuals to attract and convert B2C leads

It's essential that the SEM specialist is well-versed in lead generation techniques and has a proven track record in successful SEM campaigns. Experience in a B2C environment will be beneficial.