Rookie Sports Betting Ad Campaign

I need somebody with expert knowledge in creating Google AdWords campaigns. The task at hand is to construct a high-performing ad for a sports betting platform, specifically tailored for newcomers to sports betting.

KEY POINTS:
- You need a comprehensive understanding of the sports betting industry.
- The ad's target is unsophisticated bettors stepping into sports betting.
- The adverts aren’t focused on edifying sports betting, pushing sign-up bonuses, or thrilling elements of betting.

IDEAL CANDIDATE:
- Successful track record in managing Google AdWords campaigns.
- Deep sense understanding of the gambling industry, specifically sports betting.
- Ability to create appealing ads for our targeted demographic.
- Experience in crafting adverts for newcomers to a specific field would be highly beneficial.

The output will be used for a Google AdWords campaign, and should adhere to all of Google's ad policies. Applicants who have previous experience with online betting platforms will be prioritized, so please include that in your application if relevant.