Retargeting Manager
Budget: $250 – $750 USD
This role is accountable for delivering conversions across multiple channels and platforms including, Google Ads, Facebook, GDN, DSP’s (programmatic display), TikTok, etc. This Media Buyer will be responsible for multiple levels of campaigns which include: planning, creative development, buying, analytics, and optimizing. The ideal candidate is innovative, competitive, and enthusiastic about hitting CPA goals and improving their innate skills.
As a team player in a full-service in-house marketing department, the Media Buyer, will collaborate with the Creative Team, Product Team, and Business Development Team to ensure we are on track with lead delivery requirements and online sales.
Responsibilities:
- Proficient with Google Ads, Facebook, and Native channels such as Gemini and Display buying platforms from GDN to DSPs (DBM, Basis, Amobee (Turn), Dataxu or Trade Desk preferred), Google Display Network and YouTube
-Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA
-Comprehensive knowledge of re-marketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like modeling
-Solid understanding of inventory and delivery process, third party ad tags & rich media concepts
-Familiarity with conversion tag development, Google Tag Manager, and internal analytics tools like Google Analytics
-Oversee audience planning, campaign management & optimization, measurement planning and data application (via 1st, 2nd and 3rd party audience sources)
-Responsible for hitting CPA goals for lead gen and online sales of products
-Optimize ads and campaigns to generate quality leads or sales and drive down costs
-Adhere to merchant compliance guidelines
-Provide regular reporting and analysis on KPIs and make necessary adjustments to maximize results
Job Requirements:
· Ability to react quickly on any changes in the marketplace and take necessary actions to ensure the quality of leads while maintaining of CPA goals
· Direct Response experience in digital channels as Search, Native, and Social platforms
· Extensive analytical capabilities in quantifying reporting and documenting performance metrics
· Strong organization and attention to detail and accuracy
· Ability to communicate well within the team and across divisions
As a team player in a full-service in-house marketing department, the Media Buyer, will collaborate with the Creative Team, Product Team, and Business Development Team to ensure we are on track with lead delivery requirements and online sales.
Responsibilities:
- Proficient with Google Ads, Facebook, and Native channels such as Gemini and Display buying platforms from GDN to DSPs (DBM, Basis, Amobee (Turn), Dataxu or Trade Desk preferred), Google Display Network and YouTube
-Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA
-Comprehensive knowledge of re-marketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like modeling
-Solid understanding of inventory and delivery process, third party ad tags & rich media concepts
-Familiarity with conversion tag development, Google Tag Manager, and internal analytics tools like Google Analytics
-Oversee audience planning, campaign management & optimization, measurement planning and data application (via 1st, 2nd and 3rd party audience sources)
-Responsible for hitting CPA goals for lead gen and online sales of products
-Optimize ads and campaigns to generate quality leads or sales and drive down costs
-Adhere to merchant compliance guidelines
-Provide regular reporting and analysis on KPIs and make necessary adjustments to maximize results
Job Requirements:
· Ability to react quickly on any changes in the marketplace and take necessary actions to ensure the quality of leads while maintaining of CPA goals
· Direct Response experience in digital channels as Search, Native, and Social platforms
· Extensive analytical capabilities in quantifying reporting and documenting performance metrics
· Strong organization and attention to detail and accuracy
· Ability to communicate well within the team and across divisions