Rebuild my Google Ads Infrastructure
Budget: $250 – $750 AUD
I would like my Google Ads Account Rebuilt from scratch.
More detail.
My affiliate site Whatphone.com.au has been running for 8 years. We have had an SEM presence for most of that time. We have made piecemeal changes to the site over time but I am aware that Google’s algorithms have changed a great deal in the last decade.
I would like an experienced SEM manager to perform an end to end review our account, critically examining our approach against current day best practices.
Specifically, I would like my Google Ads account rebuilt from the ground up.
1. Most of the keywords are currently broad match. Is that the best approach?
2. We have no proper segregation of keywords and ads. I am concerned this is affecting our ad relevancy and therefore cost.
3. Our ads have been in place for years now. Should we should change them to more ‘eye catching’ ad copies?
4. Should we experiment with advanced campaigns like dynamic ads and display ads?
5. Are we using our ad extensions in proper way?
For the initial build of this infrastructure, and 30 days support / account optimisation, the SEM analyst will be paid $300 AUD.
We will baseline the CPC and conversion rate at the average for the 30 days prior to the work beginning. If the CPC is reduced by 30% or more the month after the rebuild is done (SEM analyst can specify a date for this period to begin) then a bonus of $200 will be paid. In total then build = $300 AUD. Performance = $200 AUD total = $500 AUD
Other notes
- The SEM analyst must back up the existing Google Ads account so it can be restored if things go wrong.
- The SEM analyst will answer questions posed to them directly within 24 hours. If they do not, this engagement may be closed without triggering the milestone payment.
More detail.
My affiliate site Whatphone.com.au has been running for 8 years. We have had an SEM presence for most of that time. We have made piecemeal changes to the site over time but I am aware that Google’s algorithms have changed a great deal in the last decade.
I would like an experienced SEM manager to perform an end to end review our account, critically examining our approach against current day best practices.
Specifically, I would like my Google Ads account rebuilt from the ground up.
1. Most of the keywords are currently broad match. Is that the best approach?
2. We have no proper segregation of keywords and ads. I am concerned this is affecting our ad relevancy and therefore cost.
3. Our ads have been in place for years now. Should we should change them to more ‘eye catching’ ad copies?
4. Should we experiment with advanced campaigns like dynamic ads and display ads?
5. Are we using our ad extensions in proper way?
For the initial build of this infrastructure, and 30 days support / account optimisation, the SEM analyst will be paid $300 AUD.
We will baseline the CPC and conversion rate at the average for the 30 days prior to the work beginning. If the CPC is reduced by 30% or more the month after the rebuild is done (SEM analyst can specify a date for this period to begin) then a bonus of $200 will be paid. In total then build = $300 AUD. Performance = $200 AUD total = $500 AUD
Other notes
- The SEM analyst must back up the existing Google Ads account so it can be restored if things go wrong.
- The SEM analyst will answer questions posed to them directly within 24 hours. If they do not, this engagement may be closed without triggering the milestone payment.
Related categories:
Google Adwords