Performance Marketing Specialist for PPC and Meta Ads

Job ID: 39553318

Budget: $30 – $250 USD

I'm looking for an experienced Performance Marketing Specialist to handle our PPC campaigns and Meta catalog advertising for our marketplace.

Key Responsibilities:
- Focus primarily on optimizing Meta catalog ads and creating Dynamic Product Ads (DPAs).
- Set up, optimize, and manage Google Shopping Ads.
- Partially set up Google Merchant Center accounts and product feeds.
- Implement and optimize WhatsApp Business campaigns for retargeting and conversion follow-ups.

Ideal Skills and Experience:
- Proven success in managing PPC and Meta catalog ads for e-commerce.
- Proficient in Google Ads Manager, Meta Business Manager, and Google Analytics.
- Strong data analysis skills with a focus on ROI and performance optimization.
- Experience with integrating product catalogs, particularly with Meta and Magento.

Please provide examples of previous work.