Paid Media Strategist
Budget: $1,500 – $3,000 USD
We are seeking a highly motivated, proactive, and communicative Paid Media Strategist who embodies a strong sense of extreme ownership to join our team. This individual will possess excellent problem-solving skills, a dedication to continuous improvement, and the ability to foster collaboration across various teams. The ideal candidate will have a passion for paid media and excel in creating, researching, and implementing omni-channel paid media strategies across platforms such as Google, Meta, LinkedIn, YouTube, Instagram, and possibly TikTok and Pinterest.
Key Responsibilities:
Develop and execute innovative, data-driven paid media strategies that are tailored to our clients’ target audiences, objectives, and brand identity, focusing on creativity and outside-the-box thinking.
Set up and manage accurate conversion and event tracking for HubSpot, Meta, Google Ads, Google Analytics (GA4), and LinkedIn, using tools like Google Tag Manager, to ensure effective monitoring and optimization of campaigns.
Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, and web development, to support paid media strategies with clear briefs and well-defined goals.
Manage multiple ad accounts, primarily on Google, Meta, and LinkedIn, and optimize various PPC campaigns for performance and ROI, while proactively identifying risks and planning ways to mitigate them.
Ensure professionalism in all aspects of the role, including delivering high-quality work, maintaining clear and concise communication with clients and team members, and conducting oneself with integrity.
Stay up-to-date with industry trends, best practices, and new platform features, proactively incorporating them into strategies and campaigns as appropriate.
Prepare and present detailed reports on campaign performance, including insights, action items, and KPIs, to both internal and external stakeholders, with a focus on clarity and actionable recommendations.
Continuously analyze campaign data to optimize performance, identify areas for improvement, and develop innovative solutions to drive results.
Utilize innovative technologies like AI to support your day-to-day and improve your overall output
Requirements:
Bachelor’s degree in Marketing, Digital Media, or a related field.
5+ years of proven experience as a PPC Specialist or Media Buyer, demonstrating creativity and proactive problem-solving.
Professional certification in Google Ads required.
Expertise in digital marketing tools (e.g., SEMRush, Ahrefs, Google Trends, Google Keyword Planner, etc.).
Strong analytical, interpersonal, and organizational skills.
Excellent written and verbal communication skills, with a focus on clarity, professionalism, and persuasiveness.
Experience managing a minimum of $50k per month in ad spend.
Knowledge of HTML, CSS, Javascript, and Liquid (Shopify) is a plus.
Familiarity with Google Tag Manager, HubSpot, Meta, Shopify, WordPress, LinkedIn, and
GA4 required.
Your Attributes
You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses
Unique thinker and collaborator who can engage others
Customer-driven mindset: you strive to see everything through the lens of our client’s target customers to inform strategy
Sales-driven mindset: you strive to see everything through the lens of our client’s sales teams and support them by driving marketing or sales qualified leads
Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude
Insatiable drive to succeed
Solicits and welcomes feedback
Highly adaptable; welcomes change and can thrive in a high-growth start-up environment
Key Responsibilities:
Develop and execute innovative, data-driven paid media strategies that are tailored to our clients’ target audiences, objectives, and brand identity, focusing on creativity and outside-the-box thinking.
Set up and manage accurate conversion and event tracking for HubSpot, Meta, Google Ads, Google Analytics (GA4), and LinkedIn, using tools like Google Tag Manager, to ensure effective monitoring and optimization of campaigns.
Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, and web development, to support paid media strategies with clear briefs and well-defined goals.
Manage multiple ad accounts, primarily on Google, Meta, and LinkedIn, and optimize various PPC campaigns for performance and ROI, while proactively identifying risks and planning ways to mitigate them.
Ensure professionalism in all aspects of the role, including delivering high-quality work, maintaining clear and concise communication with clients and team members, and conducting oneself with integrity.
Stay up-to-date with industry trends, best practices, and new platform features, proactively incorporating them into strategies and campaigns as appropriate.
Prepare and present detailed reports on campaign performance, including insights, action items, and KPIs, to both internal and external stakeholders, with a focus on clarity and actionable recommendations.
Continuously analyze campaign data to optimize performance, identify areas for improvement, and develop innovative solutions to drive results.
Utilize innovative technologies like AI to support your day-to-day and improve your overall output
Requirements:
Bachelor’s degree in Marketing, Digital Media, or a related field.
5+ years of proven experience as a PPC Specialist or Media Buyer, demonstrating creativity and proactive problem-solving.
Professional certification in Google Ads required.
Expertise in digital marketing tools (e.g., SEMRush, Ahrefs, Google Trends, Google Keyword Planner, etc.).
Strong analytical, interpersonal, and organizational skills.
Excellent written and verbal communication skills, with a focus on clarity, professionalism, and persuasiveness.
Experience managing a minimum of $50k per month in ad spend.
Knowledge of HTML, CSS, Javascript, and Liquid (Shopify) is a plus.
Familiarity with Google Tag Manager, HubSpot, Meta, Shopify, WordPress, LinkedIn, and
GA4 required.
Your Attributes
You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses
Unique thinker and collaborator who can engage others
Customer-driven mindset: you strive to see everything through the lens of our client’s target customers to inform strategy
Sales-driven mindset: you strive to see everything through the lens of our client’s sales teams and support them by driving marketing or sales qualified leads
Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude
Insatiable drive to succeed
Solicits and welcomes feedback
Highly adaptable; welcomes change and can thrive in a high-growth start-up environment