Paid Media Specialist Needed
Budget: $25 – $50 AUD
Zyon Creative is seeking an experienced Paid Media Specialist to develop, manage, and optimise paid advertising campaigns for our clients. The ideal candidate will have hands-on experience with Google Ads, Meta Ads, and LinkedIn ads and a proven track record of generating leads and driving results in e-commerce and service-based industries.
Key Responsibilities:
• Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Conduct A/B testing of ad copy, creative, and landing pages to improve campaign performance.
• Monitor, analyse, and report on key performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS).
• Implement and verify conversion tracking using Google Analytics, Google Tag Manager, and relevant platform pixels.
• Collaborate with creative and content teams to develop effective ad materials.
• Manage campaign budgets and adjust strategies to meet client goals.
Required Qualifications & Skills:
•Proven professional experience in a paid media role.
•In-depth knowledge of Google Ads, Meta Ads, and LinkedIn Ads platforms.
•Strong analytical skills and the ability to make data-driven decisions.
•Experience with website analytics tools (e.g., Google Analytics 4).
•Excellent attention to detail and project management abilities.
•Strong communication skills.
Key Responsibilities:
• Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Conduct A/B testing of ad copy, creative, and landing pages to improve campaign performance.
• Monitor, analyse, and report on key performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS).
• Implement and verify conversion tracking using Google Analytics, Google Tag Manager, and relevant platform pixels.
• Collaborate with creative and content teams to develop effective ad materials.
• Manage campaign budgets and adjust strategies to meet client goals.
Required Qualifications & Skills:
•Proven professional experience in a paid media role.
•In-depth knowledge of Google Ads, Meta Ads, and LinkedIn Ads platforms.
•Strong analytical skills and the ability to make data-driven decisions.
•Experience with website analytics tools (e.g., Google Analytics 4).
•Excellent attention to detail and project management abilities.
•Strong communication skills.