PPC specialist

We already did PPC setup and was running campaigns but it was not that effective as we were expecting. Now we would like to hire an expert on monthly basis who will take care for "EFFECTIVE ADV. CAMPAIGNS".

Please give us exact details for scope of work like what you estimate and what we can expect. Other then your fees, we will spend INR 20,000 as investment for adv.

Few of expected tasks:

2-3 Variations of Ad text per Adgroup including DKI version ad texts for better Clicks.
Ad Copies Creation
Ad extensions – Call extension, Callout extension, phone extension, business extension, etc.
Ad Optimization
Ad Scheduling & Device Targeting
Adding New Keywords from Search Term Report
Bid Optimization
Bid Strategy Set Up
Budget Analysis
Budget Suggestions
Building Negative Keywords Lists
Campaign Performance Report
Campaign time scheduling / Ad scheduling.
Clicks Bounce Rate Monitoring
Conversion tracking
Create & Manage Campaigns
Create Ad Groups
Device targeting- Mobile, Desktop, Tablet.
Google Analytics Set Up
Implement Conversion Tracking
Implementation of Conversion tracking Code
Improve Quality Score
Keywords Optimization
Keywords Research
Landing Page Optimization
Landing Page Recommendations - Like Call to Action Buttons, Contact form & page loading time for better quality score & ROI.
Location Targeting
Negative Keywords Analysis
Optimum Bid Setup
Search (search based Text ads) & Display campaign (Banner ads)
Setting Up Ad Extensions
Setup Google Tag Manager and Call Tracking software with Google Analytics to measure goal conversions
Text Ads optimization

** Please find attachment and mention how we can monitor your work progress?