Optimizing AdWords for Medical Practice

I'm looking for an expert in Google AdWords to help me increase bookings for my medical practice. We mainly serve adults and seniors, so a strategic targeting of these demographics is essential.

The ideal freelancer for this project would have:
- Proven experience in setting up and optimizing Google AdWords campaigns.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Knowledge on how to attract and target both adults and seniors in an ad campaign.

The main aim of this project is to:
- Develop strategies to drive online traffic to our medical practice.
- Ensure our services are amongst the top search results, effectively gaining better visibility.
- Evaluate and improve the campaign's performance regularly.

With your expertise in Google Adwords, we hope to convert prospects into patients and make a significant increase in our bookings.