Optimize Google Adwords for Lead Generation

I am seeking an experienced digital marketer to enhance my Google Adwords campaign. The primary goal is to generate more leads, both B2B and B2C, for our branded/private label spring water business.

Key Requirements:
- Proven experience with Google Adwords
- Strong understanding of B2B and B2C marketing
- Ability to target leads across various industries
- Creative strategies to boost brand visibility and lead generation

I am looking for a professional who can help me tap into the potential of online advertising to grow my business.

We have an existing account running but feel it needs improved and optimized.