Optimise & Manage Paid Fashion Ad Campaigns -- 2
Budget: $30 – $250 AUD
- Manage and optimise paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads
- Develop and execute high-performing fashion marketing ad strategies aligned with brand objectives and seasonal campaigns
- Create, test, and refine ad creatives (static, carousel, display, search, shopping, and short-form video ads) to maximise engagement and conversions
- Set up and manage Google Ads campaigns including Search, Display, Shopping, and Performance Max
- Conduct keyword research, audience targeting, segmentation, and retargeting to improve campaign performance and ROI
- Conduct audience targeting, segmentation, and retargeting across both Meta and Google platforms
- Monitor, analyse, and report on campaign performance metrics (CTR, CPA, ROAS, conversion rates, engagement) with clear actionable insights
- Continuously A/B test ad copy, visuals, landing pages, and targeting strategies to improve performance
- Collaborate with our content and creative team to align paid ads with organic social media and overall brand storytelling
- Stay up to date with Meta and Google Ads trends, algorithm updates, and fashion marketing best practices
- Manage budget allocation across all paid channels to ensure efficient spend and optimal return
- Identify scaling opportunities and implement strategies to grow high-performing campaigns
- Provide strategic recommendations to improve overall paid media performance and long-term growth
- Develop and execute high-performing fashion marketing ad strategies aligned with brand objectives and seasonal campaigns
- Create, test, and refine ad creatives (static, carousel, display, search, shopping, and short-form video ads) to maximise engagement and conversions
- Set up and manage Google Ads campaigns including Search, Display, Shopping, and Performance Max
- Conduct keyword research, audience targeting, segmentation, and retargeting to improve campaign performance and ROI
- Conduct audience targeting, segmentation, and retargeting across both Meta and Google platforms
- Monitor, analyse, and report on campaign performance metrics (CTR, CPA, ROAS, conversion rates, engagement) with clear actionable insights
- Continuously A/B test ad copy, visuals, landing pages, and targeting strategies to improve performance
- Collaborate with our content and creative team to align paid ads with organic social media and overall brand storytelling
- Stay up to date with Meta and Google Ads trends, algorithm updates, and fashion marketing best practices
- Manage budget allocation across all paid channels to ensure efficient spend and optimal return
- Identify scaling opportunities and implement strategies to grow high-performing campaigns
- Provide strategic recommendations to improve overall paid media performance and long-term growth