NEED importants optimisations/modifications on my actual Google ADS campaigns
Budget: €499 – €500 EUR
Hello.
I have catually a active Google ADS account (and ANALYTIC, and Merchant Center). for at least 3 years.
Explanation on my site, my company etc ...:
1) I have a site under Prestashop 1.7.6. and i resell all products/categories in general. I am not specialized in a range of products.
2) In frontend of my website for the customers: I post very short delivery times to my customers. (in stock and shipped within 24 / 48h) for 90% of my products.
3) I currently have a catalog on the website of around 30,000 different references (only 15,000 selected products are exported regularly per day to Google) The reason for which I only send half of my catalog is to avoid unnecessary paying clicks by Google for Advertising.
4) I send my catalog (Feed) every day to google vith a Prestashop product export module (special for Google). (sending to Google merchant center) .
My current problem ...:
1) I do not have enough sales on my website and the minimum sales made on the site (visitors who come from Google) are not in relation to or with what I pay to Google, or compared to the number of products available on my website.
2) I have tried different advertising methods on Google: Google CPC etc ... I activate, test, pay a lot to Google, but Google earns more money than me and even if what I tested has bring visitors and they buy a lot, I also pay Google a lot, so, as I'm not an expert, I may not be able to optimize or tune the various Google campaigns that I tested. Currently I have two campaigns in ADWORDS
3) The two actuals actives Google campaigns are:
- a shopping campaign with the ROAS system (maybe poorly optimized / adjusted) which takes me around every 3 or 4 days from customers who buy on my website (so 1 or 2 sales on my site every 3 or 4 days).
- a standard shopping campaign with cost / per click and which worked well, but which does not bring more visitors since I activated the ROAS campaign.
- the other campaigns of different types have been deactivated on my part, after certain tests etc ...
- So I test a type of campaign for 1 or 2 months, and depending on the situation, I deactivate it etc ...
THE PURPOSE of your work / what I'm asking you:
___________________________________________________
The current number of sales is not enough: Between what I pay to Google and the sales per day, and the number of products that I offer, all this is therefore not normal, and I understand that as I do not am not an expert, I do not know the optimizations or type of campaign to perform to achieve my goals.
I am not asking you exactly to use or optimize my currently activated campaigns, I am asking you to already take a look at these active campaigns and if necessary to optimize them. On the other hand, you are free to modify or create any type of google campaign (according to your choice), I remain on my goal which is to sell (therefore to bring visitors to my site) and with things optimized (current campaigns or future new types of campaigns that you will add) MY GOAL IS TO SELL (like all ecommerce merchants) so I must achieve this with your intermediary.
You need to take these points:
1) I want to sell 10 to 15 sales / per day (quickly)
2) I want to pay to google 50 to 70 euros / per day (the total budget for all the google campaigns that you have created or those currently active).
3) I inform you that the amount of an average order (which I want) is 50 euros (approximately)
I need sales results from the end of the first month of your work: The amount of 500 euros will be paid in two milestones (divided into two). So I would pay 250 euros right away (at project award) and the remaining 250 euros (second millestone) to pay will only be paid if I'm satisfied and see significant results.
Work needs to be done on Google ADS and ANALYTIC too.
I have catually a active Google ADS account (and ANALYTIC, and Merchant Center). for at least 3 years.
Explanation on my site, my company etc ...:
1) I have a site under Prestashop 1.7.6. and i resell all products/categories in general. I am not specialized in a range of products.
2) In frontend of my website for the customers: I post very short delivery times to my customers. (in stock and shipped within 24 / 48h) for 90% of my products.
3) I currently have a catalog on the website of around 30,000 different references (only 15,000 selected products are exported regularly per day to Google) The reason for which I only send half of my catalog is to avoid unnecessary paying clicks by Google for Advertising.
4) I send my catalog (Feed) every day to google vith a Prestashop product export module (special for Google). (sending to Google merchant center) .
My current problem ...:
1) I do not have enough sales on my website and the minimum sales made on the site (visitors who come from Google) are not in relation to or with what I pay to Google, or compared to the number of products available on my website.
2) I have tried different advertising methods on Google: Google CPC etc ... I activate, test, pay a lot to Google, but Google earns more money than me and even if what I tested has bring visitors and they buy a lot, I also pay Google a lot, so, as I'm not an expert, I may not be able to optimize or tune the various Google campaigns that I tested. Currently I have two campaigns in ADWORDS
3) The two actuals actives Google campaigns are:
- a shopping campaign with the ROAS system (maybe poorly optimized / adjusted) which takes me around every 3 or 4 days from customers who buy on my website (so 1 or 2 sales on my site every 3 or 4 days).
- a standard shopping campaign with cost / per click and which worked well, but which does not bring more visitors since I activated the ROAS campaign.
- the other campaigns of different types have been deactivated on my part, after certain tests etc ...
- So I test a type of campaign for 1 or 2 months, and depending on the situation, I deactivate it etc ...
THE PURPOSE of your work / what I'm asking you:
___________________________________________________
The current number of sales is not enough: Between what I pay to Google and the sales per day, and the number of products that I offer, all this is therefore not normal, and I understand that as I do not am not an expert, I do not know the optimizations or type of campaign to perform to achieve my goals.
I am not asking you exactly to use or optimize my currently activated campaigns, I am asking you to already take a look at these active campaigns and if necessary to optimize them. On the other hand, you are free to modify or create any type of google campaign (according to your choice), I remain on my goal which is to sell (therefore to bring visitors to my site) and with things optimized (current campaigns or future new types of campaigns that you will add) MY GOAL IS TO SELL (like all ecommerce merchants) so I must achieve this with your intermediary.
You need to take these points:
1) I want to sell 10 to 15 sales / per day (quickly)
2) I want to pay to google 50 to 70 euros / per day (the total budget for all the google campaigns that you have created or those currently active).
3) I inform you that the amount of an average order (which I want) is 50 euros (approximately)
I need sales results from the end of the first month of your work: The amount of 500 euros will be paid in two milestones (divided into two). So I would pay 250 euros right away (at project award) and the remaining 250 euros (second millestone) to pay will only be paid if I'm satisfied and see significant results.
Work needs to be done on Google ADS and ANALYTIC too.