Meta Ads Specialist for US Market

Job Description: Meta Ads Expert (Freelancer)

We are looking for a skilled Meta Ads Expert to generate high-quality leads from the U.S. market for our eCommerce consulting and digital marketing services. The ideal candidate should have a proven track record in lead generation and conversion-focused ad strategies.

Responsibilities:
- Plan, create, and manage Meta (Facebook & Instagram) ad campaigns to attract eCommerce businesses.
- Conduct audience research and optimize targeting for high-intent leads.
- Develop compelling ad creatives and ad copy tailored for the U.S. market.
- Optimize campaigns for ROI, CPL, and conversion rates.
- Perform A/B testing on creatives, audiences, and ad placements.
- Provide weekly performance reports and data-driven recommendations.

Requirements:
- Proven experience: running successful Meta Ads for B2B lead generation.
- Strong understanding of ad copywriting, landing pages, and retargeting strategies.
- Experience with Lookalike Audiences & Custom Audiences.
- Ability to analyze campaign performance and implement optimization strategies.
- Familiarity with Zapier, CRM integrations, and tracking pixels is a plus.