Looking for a Paid Media Specialist
Budget: $25 – $50 AUD
Company Overview: We are a rapidly-growing retail business that prides ourselves on delivering quality products to our valued customers. As we expand our operations, we're looking for a seasoned Paid Media Specialist to take the lead on our paid advertising efforts and help accelerate our business growth.
Responsibilities:
- Manage all aspects of our paid media strategy across Google Ads, Meta Ads, and other relevant digital advertising platforms.
- Develop, execute, and optimize highly efficient digital advertising campaigns to increase product visibility and drive conversions.
- Work to KPIs to assess the success of campaigns, monitor budget allocation, track return on investment and adjust strategies accordingly.
- Analyze and report on campaign performance data, identifying trends and insights to refine our paid media strategy.
- Collaborate with the wider marketing team to align advertising strategies with broader business goals.
- Keep up-to-date with industry trends and new platform features to ensure our advertising practices remain cutting-edge and competitive.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience managing Google Ads and Meta Ads for a retail business.
- Proficient in paid advertising best practices, metrics, and reporting tools.
- Proven track record in driving product visibility and conversions through effective advertising campaigns.
- Excellent analytical skills and the ability to derive actionable insights from complex data.
- Exceptional communication and presentation skills, able to convey performance insights and strategy adjustments effectively across the team.
- Certified Google Ads professional is a plus.
- Strong working knowledge of e-commerce and the retail industry will be highly regarded.
- Familiarity with SEO and content marketing is an advantage.
Our Paid Media Specialist will play a critical role in shaping the trajectory of our brand. This role is perfect for a strategic thinker with a hands-on approach to digital advertising. If you are passionate about retail and can craft engaging and compelling paid media strategies, we would love to hear from you!
Responsibilities:
- Manage all aspects of our paid media strategy across Google Ads, Meta Ads, and other relevant digital advertising platforms.
- Develop, execute, and optimize highly efficient digital advertising campaigns to increase product visibility and drive conversions.
- Work to KPIs to assess the success of campaigns, monitor budget allocation, track return on investment and adjust strategies accordingly.
- Analyze and report on campaign performance data, identifying trends and insights to refine our paid media strategy.
- Collaborate with the wider marketing team to align advertising strategies with broader business goals.
- Keep up-to-date with industry trends and new platform features to ensure our advertising practices remain cutting-edge and competitive.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience managing Google Ads and Meta Ads for a retail business.
- Proficient in paid advertising best practices, metrics, and reporting tools.
- Proven track record in driving product visibility and conversions through effective advertising campaigns.
- Excellent analytical skills and the ability to derive actionable insights from complex data.
- Exceptional communication and presentation skills, able to convey performance insights and strategy adjustments effectively across the team.
- Certified Google Ads professional is a plus.
- Strong working knowledge of e-commerce and the retail industry will be highly regarded.
- Familiarity with SEO and content marketing is an advantage.
Our Paid Media Specialist will play a critical role in shaping the trajectory of our brand. This role is perfect for a strategic thinker with a hands-on approach to digital advertising. If you are passionate about retail and can craft engaging and compelling paid media strategies, we would love to hear from you!