Local Lead Generation via AdWords

My primary objective with this AdWords project is to generate leads or sales for my service-based business. The target audience is exclusively local customers.

Key Requirements:
- Proven experience with Google AdWords
- Expertise in generating leads/sales
- Understanding of service-based industry marketing
- Ability to target and reach local customers

Your main task will be to develop and execute an effective AdWords campaign that drives local traffic to my website and converts them into potential customers.